Illuminating Tinted Moisturiser SPF15

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for added UV protection in outdoor or colour-care hair products.

It is a mineral UV filter that sits on the surface to reflect and scatter UV rays. In haircare it is used at lower levels than in sunscreens and may also contribute to a product’s creamy appearance.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those looking for a silky, non-greasy conditioning feel or improved manageability.

It is derived from olive oil and is commonly used to mimic the conditioning benefits of natural lipids. It can help reduce friction and enhance slip in both rinse-off and leave-in products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for a silicone-like feel without using traditional silicones.

It is derived from coconut fatty acids and is valued for providing slip and shine without heaviness. It is commonly used in modern formulations for a light, dry-touch finish.

Those who prefer products with plant‑derived emulsifiers.

It is derived from castor oil and glycerin and is valued for creating stable, creamy textures in haircare products.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those seeking hydration, soothing benefits, or support for a sensitive or stressed scalp.

It is a natural stress-protection molecule that helps maintain moisture balance and resilience. It is commonly used in formulations designed to improve comfort and hydration.

Those wanting added moisture, smoothness or frizz control.

It is created by hydrogenating plant-derived oils to give them a more stable, solid texture. This stability makes it useful in balms, creams and rich conditioning formulas.

Those interested in products with a smooth, creamy application.

It is commonly used to stabilise formulas and enhance slip, contributing to a pleasant feel during use.

Those seeking added softness, shine, or antioxidant-rich plant oils in their haircare.

It is rich in fatty acids and antioxidants, which can support a smoother, more manageable feel. Often used in premium or natural-focused formulations.

Those seeking lightweight conditioning that does not weigh down fine to medium hair.

They are derived from jojoba oil but are more stable and have a less oily finish. Commonly used to add slip and reduce frizz in haircare formulas.

Those seeking smoother, more manageable hair or added nourishment without heavy oils.

Olive oil unsaponifiables are the fraction of olive oil rich in naturally occurring lipids that remain after saponification. They are valued for their ability to support softness and suppleness in hair products.

Those looking for antioxidant support or brightness-boosting ingredients in haircare.

It is more stable than pure vitamin C, making it suitable for use in a wider range of formulations. It is commonly included in products aimed at maintaining scalp comfort and overall hair appearance.

Those with a sensitive or easily irritated scalp may appreciate its calming properties.

It is commonly derived from chamomile or produced synthetically with similar benefits. It is widely used in both skincare and haircare for its gentle, comforting profile.

Those seeking smoother, more manageable hair or looking for plant-based conditioning ingredients.

It is derived from the non-soap-forming portions of olive oil and is valued for its ability to enhance slip and softness without a greasy feel. It is suitable for most hair types, including dry or textured hair.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those looking for conditioning, smoothing or frizz‑reducing benefits in styling or treatment products.

It is a branched fatty acid often used to improve spreadability and help other ingredients blend evenly in a formula. It is also valued for its stability, which supports long‑lasting product texture.

Those using products with pigments, mineral ingredients or complex emulsions may appreciate its role in keeping formulas uniform.

It is commonly used to keep mixtures smooth and prevent separation. Its presence helps products maintain consistent texture and performance over time.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those interested in formulas that use alternative preservative systems.

It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.

Those interested in formulas that use multifunctional ingredients for preservation and hair feel.

It is often used alongside other preservation systems to help maintain product quality. It also adds a soft, conditioned feel to hair without heaviness.

Those interested in the colour tone or opacity of tinted or colour-depositing hair products.

Iron oxides are widely used because they provide consistent colour and remain stable in a variety of formulations.

Those interested in coloured or tinted formulations, such as root touch-ups or styling products with a hint of colour.

Iron oxides are stable, widely used mineral pigments that provide consistent and long‑lasting colour. They are included in small amounts to achieve specific shades or visual effects.

Those looking for plant-derived emollients or waxes in styling or conditioning products.

This wax helps improve texture and spreadability in creams, balms and styling products. It is valued for its low melting point and soft, conditioning feel.

Those who enjoy botanical or herbal-scented formulations.

As a plant-derived essential oil, it can also contribute light conditioning or soothing benefits depending on the formula. Its scent profile is the main reason it is included in haircare.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.