G4 Hydra-Gloss Treatment Hair Mask 120ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for smoother, more manageable hair or products with plant-derived conditioning agents.

Fatty alcohols like Brassica Alcohol are different from drying alcohols and are commonly used to enhance texture and creaminess in formulations. They also support the stability and spreadability of conditioners and styling products.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for smoother, easier-to-comb hair or reduced frizz.

Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.

People looking for improved manageability, reduced frizz and a smoother feel in their hair.

It is often used alongside other conditioning esters to enhance slip and reduce static. It is common in rinse-off conditioners and masks designed for dry or textured hair.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

People looking for reduced frizz, easier detangling or a smoother feel.

Polyquaterniums are widely used in shampoos and conditioners to provide a soft, conditioned finish without weighing the hair down. They can support cuticle alignment and enhance slip during styling.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.

Those seeking added softness, moisture retention, or help managing dry or coarse hair.

It has a high capacity to hold water, which can support hydration in conditioning formulas. It is commonly used in masks and leave-in treatments for improved manageability.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

People seeking added hydration, softness, or improved manageability in dry or damaged hair.

Its positive charge helps it bond lightly to the hair surface, offering longer-lasting conditioning than standard hyaluronic acid. It is commonly used in leave-in and smoothing formulas.

Those who enjoy naturally derived citrus scents in their haircare.

As an essential oil, its scent profile comes from naturally occurring aromatic compounds. It is used at low levels to enhance the sensory experience of a formula.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those who enjoy naturally derived citrus fragrances in their hair products.

Like many essential oils, it can also contribute light aromatic or sensory benefits beyond scent. Its natural composition includes common fragrance components, which may be relevant for people monitoring fragrance use.

Those who enjoy natural essential oil fragrances or seek plant-derived scalp‑care ingredients.

It can also be included for its traditional soothing and balancing properties on the scalp. Essential oils are typically used in low concentrations to provide aroma and complementary benefits.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those who enjoy products scented with natural essential oils.

Pine-derived oils are typically used in small amounts for their fragrance and refreshing sensory profile. As with many essential oils, sensitivities are possible for some individuals.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those looking for plant-derived ingredients with conditioning or antioxidant benefits.

Soybean germ extracts are commonly included for their natural mix of nutrients and antioxidant compounds. They can complement other conditioning agents in a formula.

Those looking for botanical ingredients that can add softness or a nourishing feel to hair.

Wheat-derived extracts are commonly included for their blend of natural vitamins and conditioning components. Formulators use them to complement other hydrating or strengthening ingredients.

Those looking for calming or antioxidant-supporting ingredients in hair and scalp care.

It is commonly included in formulations to help support a comfortable scalp environment. Its antioxidant profile makes it a frequent addition to restorative or protective blends.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those seeking gentle hydration or products designed to leave hair feeling softer and more manageable.

It is a mild ingredient often used to support conditioning or hydrating formulas. It can also contribute to overall product stability.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy scented hair products or want a light floral note in their routine.

It is one of the fragrance allergens that must be listed on labels when present above certain thresholds. People who are monitoring fragrance components for sensitivity may find this information useful.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.