Home Hair Colour Hair Colour Creams
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream
"very good service" - Janeth
Wella Professionals

Pure Perfection Ammonia-Free Hair Colour Cream

5 (1)
$28.95
or 4 payments of with
Free shipping on orders over $59
  • Delivery
  • Click & Collect
Free Shipping on orders $59.00 +
In Stock
130-day returns
Arrives Tue, Nov 3rd - Mon, Nov 9thChange postcode

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

Dualsenses Color Trio Gift
FREE Goldwell Color Trio
With all sitewide orders over $149. Shampoo, Conditioner & Repair Spray
"very good service" - Janeth
Why you’ll love it
  • 0% ammonia, fragrance, mineral oil, silicones, and PPD/PTD
  • Delivers up to 100% grey coverage across 30 intermixable shades
  • +55% more shine, +45% more smoothness, and a +42% more nourished look.
  • Must be mixed with Wella Welloxon developer
Ideal for
Coloured hair
Benefits
Smooths Adds shine
Description

Wella Professionals Pure Perfection is an ammonia-free colour cream for rich, polished-looking hair. Its creamy formula blends smoothly with the recommended developer, helping colour spread evenly from roots to ends.

The soft cream texture stays manageable during application and avoids the strong ammonia smell linked with many colourants. After rinsing, hair feels smooth, looks glossy and is easier to style. It suits anyone wanting to refresh their colour, adjust their tone or create a more even-looking finish. Choose a suitable shade for your starting colour and desired result, then use it when regrowth or faded lengths need attention. Designed for controlled salon-style application, it should be mixed and processed exactly as directed on the pack. The result is fresh, dimensional colour with a clean, comfortable colouring experience.

Read more
Directions

How To Use Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream

  • Mixing ratio: 1:1 with Wella Welloxon Perfect Developer (1:2 for toners and to refresh ends)
  • Development time: 30–40 minutes (40 minutes for grey coverage)

How to choose your developer:

(For toning or refreshing lengths and ends, mix 1:2 with 1.9% developer and develop for up to 20 minutes.)

*Ammonia-free results cannot be guaranteed when Pure Perfection is used with a non-Wella developer.

Questions and Answers

Questions and Answers

Write A Question
Name
E-mail
Your Question
Reviews

Customer reviews

Used this product? Share your experience.
5out of 5
1 rating · 1 review
100% rated 4 stars or higher
Select a row to filter reviews

Reviewers can enter our monthly $50 draw, whatever their rating.

Janeth
Verified purchase
Purchased: 7/0 Medium Blonde
16 Oct 2026
very good service
Would buy again
Write a review
Your evaluation
Name
E-mail
Your Review
You Might Also Like
Limited edition
Ultimate Repair Trio Pack
Wella Professionals Ultimate Repair Trio Pack
$79.95
$119.95
View
Limited edition
Ultimate Smooth Trio
Wella Professionals Ultimate Smooth Trio
$69.95
$109.95
View
Limited edition
Invigo Color Brilliance Shampoo & Conditioner Duo
Wella Professionals Invigo Color Brilliance Shampoo & Conditioner Duo
$39.95
$53.95
View
Limited edition
Ultimate Repair Travel Trio Pack
Wella Professionals Ultimate Repair Travel Trio Pack
$48.95
$78.95
View
Limited edition
Ultimate Smooth Travel Trio
Wella Professionals Ultimate Smooth Travel Trio
$59.95
$67.95
View
Limited edition
Ultimate Color Trio
Wella Professionals Ultimate Color Trio
$89.95
$119.95
View
Limited edition
SP Luxe Oil Keratin Shampoo and Conditioner Duo 1 Litre
Wella Professionals SP Luxe Oil Keratin Shampoo and Conditioner Duo 1 Litre
$120.00
$232.00
View
500ml Mask Pump
Wella Professionals 500ml Mask Pump
$11.50
View
Koleston Perfect Permanent Hair Colour 60g 0/28 Matte Pearl
Wella Professionals Koleston Perfect Permanent Hair Colour 60g 0/28 Matte Pearl
$23.16
$28.95
View
Color Touch Oxidising-Semi (Demi-Permanent) Hair Colour 60ml 2/0 Black
Wella Professionals Color Touch Oxidising-Semi (Demi-Permanent) Hair Colour 60ml 2/0 Black
$21.56
$26.95
View
Find your product in seconds!
Haircare
Skincare
Makeup