Why You’ll love it

0% ammonia, fragrance, mineral oil, silicones, and PPD/PTD

Delivers up to 100% grey coverage across 30 intermixable shades

+55% more shine, +45% more smoothness, and a +42% more nourished look.

Must be mixed with Wella Welloxon developer

Description

Wella Professionals Pure Perfection is an ammonia-free colour cream for rich, polished-looking hair. Its creamy formula blends smoothly with the recommended developer, helping colour spread evenly from roots to ends.

The soft cream texture stays manageable during application and avoids the strong ammonia smell linked with many colourants. After rinsing, hair feels smooth, looks glossy and is easier to style. It suits anyone wanting to refresh their colour, adjust their tone or create a more even-looking finish. Choose a suitable shade for your starting colour and desired result, then use it when regrowth or faded lengths need attention. Designed for controlled salon-style application, it should be mixed and processed exactly as directed on the pack. The result is fresh, dimensional colour with a clean, comfortable colouring experience.

Directions

How To Use Wella Professionals Pure Perfection Ammonia-Free Hair Colour Cream

Mixing ratio: 1:1 with Wella Welloxon Perfect Developer (1:2 for toners and to refresh ends)
Development time: 30–40 minutes (40 minutes for grey coverage)

How to choose your developer:

1.9% / 6 Vol: Toner or to refresh lengths and ends
4% / 13 Vol: Deposit colour or darken
6% / 20 Vol: Grey coverage or up to 1 level of lift
9% / 30 Vol: Up to 2 levels of lift
12% / 40 Vol: Up to 3 levels of lift

(For toning or refreshing lengths and ends, mix 1:2 with 1.9% developer and develop for up to 20 minutes.)

*Ammonia-free results cannot be guaranteed when Pure Perfection is used with a non-Wella developer.

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