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Wella Professionals Ultimate Color Sulfate-Free Shampoo gently cleanses coloured hair while helping to lock in vibrancy. Its lightweight, creamy lather removes buildup without stripping colour, leaving hair feeling smooth and soft.
This formula helps protect against fading while supporting shine and manageability. The shampoo feels silky on the scalp and has a clean, subtle scent that doesn’t overwhelm. It’s ideal for anyone with colour-treated hair who wants a gentler cleanse for daily or frequent washing. Use it whenever your hair needs freshening up without losing tone or brightness.
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Directions
How To Use Wella Professionals Ultimate Color Sulfate-Free Shampoo
Apply to wet hair and massage into the scalp.
Work through lengths and add water to create a soft lather.
Rinse thoroughly.
Repeat if needed for a deeper cleanse.
Ingredients
Wella Professionals Ultimate Color Sulfate-Free Shampoo Ingredients
A gentle, coconut‑derived surfactant that helps cleanse hair and create a soft lather.
May suit
Those looking for a mild cleansing option that supports a gentle shampoo feel.
Worth knowing
It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
PEG-120 Methyl Glucose DioleateThickeners and stabilisers
Thickener and mild surfactant
Helps thicken and stabilise formulations while adding mild cleansing action.
May suit
Those using shampoos or washes that benefit from a richer, more stable texture.
Worth knowing
It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.
A conditioning polymer that helps smooth hair and improve slip.
May suit
Those looking for softer, easier-to-detangle hair.
Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
Polyquaternium-10Conditioning agents
Conditioning agent
A conditioning polymer that smooths the hair surface and helps with detangling and feel.
May suit
Most hair types wanting smoother, easier-to-manage hair.
Worth knowing
Widely used in shampoos and conditioners for slip and softness.
PanthenolConditioning agents
Conditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suit
Most hair types, especially dry or dull hair.
Worth knowing
A versatile, well-tolerated conditioning ingredient.
Tocopheryl AcetateConditioning agents
Antioxidant and conditioning support
A stable form of vitamin E used to help condition hair and support product stability.
May suit
Those looking for added conditioning support or antioxidant benefits in their haircare.
Worth knowing
It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.