Blonde Plus 10V Toning Foam 100g

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People looking for improved slip, reduced frizz or better hold in styling products.

It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

People using colour-depositing shampoos, conditioners or masks may find it relevant.

It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People using aerosol haircare products such as sprays or foams.

It evaporates quickly after application and does not remain on the hair or scalp. It is commonly blended with other propellants to achieve a consistent spray.

Useful for those using aerosol haircare products such as sprays or foams.

It evaporates quickly after application and does not remain on the hair or scalp. Its use is standard in many aerosol formats for consistent spray performance.

Useful for those using spray or mousse formats that rely on aerosol delivery.

It helps create a fine, even spray and evaporates quickly after application. It does not remain on the hair in meaningful amounts.