Nova Fusion Intense Colour Care Shampoo - Red 200ml

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$25.42

$29.90

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Most Helpful Review

"Great timing, no issues whatsoever." - Taylah

Why You’ll love it

Turn washed-out red into deep, light-catching colour in one shower.

Keeps red tones looking brighter between salon appointments.

Gentle cleanse that leaves hair soft, not stripped or rough.

Adds a glossy, richer-looking finish to red and auburn shades.

Description

De Lorenzo Nova Fusion Intense Colour Care Shampoo Red cleanses while boosting rich, salon-bright red tones.

This colour-depositing shampoo works by gently washing your hair while adding red pigments that cling to each strand. With every use, your colour looks more vivid, helping soften the look of fading between salon visits.

The creamy lather feels smooth and cushioning on the scalp, with a light, fresh scent that doesn’t overpower. Hair is left feeling clean, soft, and easier to comb, with a glossy, light-reflecting finish.

Perfect for natural or coloured red, auburn, and copper hair, and ideal whenever your colour looks dull or flat. Use regularly to keep reds looking bold, warm, and full of depth, without harsh cleansing.

Directions

How To Use De Lorenzo Nova Fusion Intense Colour Care Shampoo - Red

Wet hair thoroughly with warm water.
Apply a small amount of shampoo and work into a rich lather.
Massage gently from roots to ends, focusing on dull areas.
Leave on hair for 3–5 minutes for deeper colour intensity.
Rinse thoroughly until water runs clear.
Use 1–3 times per week, alternating with regular shampoo as needed.

Ingredients

De Lorenzo Nova Fusion Intense Colour Care Shampoo - Red Ingredients

Water (Aqua), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Sodium Cocoyl Isethionate, Sodium Chloride, Cocamide MEA, Glycol Distearate, Laureth-4, Glycerin, Polyquaternium-10, Hydrolysed Wheat Protein, Benzophenone-4, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985, CI 17200, CI 42090, Fragrance (Parfum).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Glycol Distearate Thickeners and stabilisers

Opacifier and pearlising agent

Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.

May suit
Those who like creamy, luxurious-feeling shampoo or conditioner textures.

Worth knowing
It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Guar Hydroxypropyltrimonium Chloride Conditioning agents

Conditioning polymer

A conditioning polymer that helps smooth hair and improve slip.

May suit
Those looking for softer, easier-to-detangle hair.

Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Tetrasodium EDTA Chelating agents

Chelating agent

Helps bind metal ions in water to improve product stability and performance.

May suit
Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Worth knowing
Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.
Benzyl Alcohol Preservatives

Preservative

Helps preserve formulations and can also act as a solvent or light fragrance component.

May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.

Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.