Nova Fusion Copper Shampoo 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for mild cleansers, including those with easily weighed-down or sensitive scalps.

It is commonly paired with other surfactants to improve foam quality and boost mildness in shampoos and scalp-focused products.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who prefer richer lather or products that cleanse efficiently.

It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

People looking for gentle cleansing or improved product spreadability.

It is often used to support mild cleansing systems and to help keep formulas stable and evenly mixed.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Those wanting products that stay fresh and stable over time.

It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in the appearance and shade of their haircare products.

It is widely used in personal care and regulated for use in cosmetics. Colourants like this help maintain batch-to-batch visual consistency.

Anyone who enjoys visually distinctive or colour-themed haircare products.

It is commonly used in shampoos, conditioners and styling products to create consistent, appealing colour. The colour does not affect hair performance and is primarily for product appearance.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy distinctly floral-scented products.

It is a recognised fragrance allergen, so people with known fragrance sensitivities may prefer to patch test. Regulations and usage vary by region, and it may be phased out in some markets.