Plus Semi Permanent Hair Colour

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those using products that need even distribution of lightweight oils or fragrances, such as leave-ins or styling sprays.

It is a nonionic surfactant often used at low levels to keep formulas stable and clear. It also helps enhance the spreadability of other ingredients.

Useful for dry, coarse or chemically processed hair needing extra softness and moisture retention.

Its PEG modification makes it easier to incorporate into water‑based formulas while still offering lanolin-like conditioning benefits. It also helps improve spreadability and texture in hair products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.

People looking for smoothly blended formulas or mild cleansing in shampoos and styling products.

Oleth-5 is commonly used to solubilise oils and improve product texture. It also supports even distribution of conditioning ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

People using semi-permanent or temporary hair colour products.

It is commonly used in toners and semi-permanent dyes to achieve vibrant red or warm tones. Its intensity can vary depending on the formula and hair condition.

Those using permanent or semi-permanent hair dyes seeking specific brown shades or tonal depth.

It is commonly used in professional and at-home colouring systems to achieve consistent results. Its performance can vary depending on the formula and hair condition.

People using semi-permanent or demi-permanent colour products that require bright or warm yellow hues.

It is commonly used in professional hair colour formulations to help achieve specific shade results. These dyes are typically used in small amounts and are selected for stability and predictable performance.

Those using vividly tinted shampoos, conditioners or direct dyes.

It is primarily used for visual appeal or to support colour-depositing formulas. Only very small, regulated amounts are used in finished products.

People using oxidative or direct hair dyes who want specific blue or cool-toned results.

It is commonly used in professional and consumer hair-colouring formulas to provide stable, predictable colour results. Its performance depends on the overall dye system and hair condition.

Those using semi-permanent or temporary colour products seeking warm or vivid orange shades.

Direct dyes like this sit on or near the surface of the hair, offering bright tones without the need for oxidative processing. They are commonly used in fashion colours and toning products.