Semi Permanent Hair Colour - 140 Neon Pink AD140

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for gentle cleansing or improved product slip and rinse-off.

It is part of the ethoxylated fatty alcohol family, often used to fine‑tune the mildness and texture of cleansing formulas. It can also help solubilise other ingredients.

Those wanting products that stay fresh and stable over time.

It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

People using toning or colour-depositing products to help balance warm or brassy tones.

It is commonly used in purple shampoos and conditioners to provide a temporary colour effect. The ingredient deposits lightly on the hair surface and washes out gradually.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.

Those looking for lightweight hydration or gentle scalp comfort.

Aloe extracts are widely used for their moisturising and calming properties in both hair and skin products.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.