Semi Permanent Hair Colour - 192 Pink Petal 118ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.

Damaged, chemically treated or fragile hair wanting reinforcement.

Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those who prefer products with visually appealing colours.

It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.

Those interested in the visual appearance or tint of a product may find this relevant.

This colourant is widely used in cosmetics to achieve consistent, stable shades. It does not typically affect hair performance or texture.

People using colour-depositing shampoos, conditioners or masks may find it relevant.

It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.