Semi Permanent Hair Colour - 155 Titanium AD155

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Most Helpful Review

"Easy to use and very pleasing results." - Lisa

Why You’ll love it

Turn everyday hair into a cool, titanium-grey statement without harsh chemicals.

Gives a smoky metallic finish that looks smooth, not chalky.

Gentle, no-ammonia formula that feels soft after rinsing.

Perfect for low-commitment grey colour that gradually fades.

Description

Adore Semi Permanent Hair Colour 155 Titanium is a no-ammonia dye for cool, smoky grey tones.

This semi-permanent colour coats the hair shaft with rich, metallic pigment, giving a smooth titanium finish without alcohol or peroxide. The creamy liquid texture spreads easily through strands, helping you get an even result from root to tip.

Expect a cool, steel-grey shade with a soft sheen that feels light, not stiff or sticky. There’s no harsh chemical smell, just a mild salon-like scent that fades after rinsing.

Perfect for anyone wanting bold grey colour without long-term commitment, or to refresh faded silver tones. Use whenever your colour looks dull and you want hair that appears sharper, cooler, and more defined.

Directions

How To Use Adore Semi Permanent Hair Colour - 155 Titanium

Shampoo hair and towel dry until just damp
Apply colour directly to hair, section by section
Comb through to spread evenly from roots to ends
Leave on for 15–30 minutes, checking colour depth
Rinse with cool water until it runs clear, do not shampoo
Style as usual and avoid washing with hot water to prolong colour

Ingredients

Adore Semi Permanent Hair Colour - 155 Titanium Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Stearyl Alcohol, Propylene Glycol, PEG-40 Castor Oil, Oleth-10, DMDM Hydantoin, EDTA, Citric Acid, Fragrance (Parfum), Colourants (may include: Basic Blue 99, Basic Red 76, Basic Yellow 57, Basic Violet 16, Basic Brown 17, Basic Orange 31).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Stearyl Alcohol Conditioning agents

Emollient and thickener

A fatty alcohol that helps soften the hair and give products a smooth, creamy texture.

May suit
People looking for conditioners or treatments that provide slip, softness and richer textures.

Worth knowing
Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Oleth-10 Cleansers / surfactants

Emulsifier / solubiliser

Helps blend oil‑ and water‑based ingredients and improves product texture.

May suit
Those using shampoos, conditioners or treatments that need smooth, uniform mixing of ingredients.

Worth knowing
It is a nonionic surfactant commonly used to stabilise formulas and aid the dispersal of fragrance or oils in water-based products. It is widely used in both haircare and skincare for its mildness and versatility.
DMDM Hydantoin Preservatives

Preservative

Helps preserve haircare formulas by preventing microbial growth.

May suit
Those wanting products that stay fresh and stable over time.

Worth knowing
It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Basic Red 76 Colourants

Hair colourant

A direct dye used to add red tones to hair colour formulations.

May suit
People using semi-permanent or temporary hair colours who want vibrant red shades.

Worth knowing
It deposits colour without requiring oxidation, which can make it useful in gentle or low-commitment colour products.