Semi Permanent Hair Colour - 197 Periwinkle AD197

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$14.95

$16.95

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Why You’ll love it

Turn pale blonde hair into a soft, cloud-like sweep of periwinkle.

Pastel blue-lilac tone that looks luminous, not flat or dull.

Conditioning formula leaves hair feeling smooth, not dry or stiff.

Fades gently, so you can change your colour without the drama.

Description

Adore Semi Permanent Hair Colour 197 Periwinkle is a creamy dye that adds dreamy pastel-blue tones.

This semi-permanent colour coats the hair shaft with a gentle, conditioning formula, leaving strands soft rather than stripped. The liquid-gel texture spreads smoothly from root to tip, making it easy to get even coverage at home.

Periwinkle gives a cool, soft blue-lilac finish that looks light, airy, and playful in daylight. There’s no harsh chemical smell, just a light, salon-style scent that fades after rinsing.

Perfect for pre-lightened or very light blonde hair, it’s ideal when you want a fun shift without long-term commitment. Hair feels silky, looks glossy, and rinses to a smooth, pastel wash of colour.

Colour usually fades gradually with each shampoo, so you can refresh or switch shades easily.

Directions

How To Use Adore Semi Permanent Hair Colour - 197 Periwinkle

Start with clean, towel-dried, pre-lightened hair.
Wear gloves and protect clothing and surfaces.
Apply colour evenly from roots to ends, saturating each section.
Comb through to distribute and smooth the dye.
Leave on for 15–30 minutes, checking colour development.
Rinse with cool water until it runs almost clear.
Avoid shampooing immediately; style as usual.
Maintain with gentle, sulphate-free products to prolong colour.

Ingredients

Adore Semi Permanent Hair Colour - 197 Periwinkle Ingredients

Aqua (Water), Cetearyl Alcohol, Stearalkonium Chloride, Glycerin, Aloe Barbadensis Leaf Juice, Hydrolysed Collagen, Hydrolysed Glycosaminoglycans, Citric Acid, Propylene Glycol, Diazolidinyl Urea, Methylparaben, Propylparaben, Parfum (Fragrance), CI 17200, CI 42090.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.