Semi Permanent Hair Colour - 197 Periwinkle AD197

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$14.95

$16.95

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Why You’ll love it

Turn pale blonde hair into a soft, cloud-like sweep of periwinkle.

Pastel blue-lilac tone that looks luminous, not flat or dull.

Conditioning formula leaves hair feeling smooth, not dry or stiff.

Fades gently, so you can change your colour without the drama.

Description

Adore Semi Permanent Hair Colour 197 Periwinkle is a creamy dye that adds dreamy pastel-blue tones.

This semi-permanent colour coats the hair shaft with a gentle, conditioning formula, leaving strands soft rather than stripped. The liquid-gel texture spreads smoothly from root to tip, making it easy to get even coverage at home.

Periwinkle gives a cool, soft blue-lilac finish that looks light, airy, and playful in daylight. There’s no harsh chemical smell, just a light, salon-style scent that fades after rinsing.

Perfect for pre-lightened or very light blonde hair, it’s ideal when you want a fun shift without long-term commitment. Hair feels silky, looks glossy, and rinses to a smooth, pastel wash of colour.

Colour usually fades gradually with each shampoo, so you can refresh or switch shades easily.

Directions

How To Use Adore Semi Permanent Hair Colour - 197 Periwinkle

Start with clean, towel-dried, pre-lightened hair.
Wear gloves and protect clothing and surfaces.
Apply colour evenly from roots to ends, saturating each section.
Comb through to distribute and smooth the dye.
Leave on for 15–30 minutes, checking colour development.
Rinse with cool water until it runs almost clear.
Avoid shampooing immediately; style as usual.
Maintain with gentle, sulphate-free products to prolong colour.

Ingredients

Adore Semi Permanent Hair Colour - 197 Periwinkle Ingredients

Aqua (Water), Cetearyl Alcohol, Stearalkonium Chloride, Glycerin, Aloe Barbadensis Leaf Juice, Hydrolysed Collagen, Hydrolysed Glycosaminoglycans, Citric Acid, Propylene Glycol, Diazolidinyl Urea, Methylparaben, Propylparaben, Parfum (Fragrance), CI 17200, CI 42090.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Stearalkonium Chloride Conditioning agents

Conditioning agent

A quaternary ammonium compound that helps soften, detangle and smooth hair.

May suit
People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

Worth knowing
It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Hydrolyzed Collagen Proteins and amino acids

Strengthening protein

A protein derivative that helps support hair strength and improve the feel of damaged strands.

May suit
People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Worth knowing
Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Diazolidinyl Urea Preservatives

Preservative

A preservative used to help keep haircare products stable and free from microbial growth.

May suit
Those who want products with reliable, widely used preservation systems.

Worth knowing
It is commonly used in rinse-off and leave-in formulations to support product longevity. It is included at low levels and is one of several preservative options used in modern formulations.
Methylparaben Preservatives

Preservative

Helps protect haircare products by preventing microbial spoilage.

May suit
Anyone who wants products to stay fresh and stable over time.

Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
Propylparaben Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone using products that benefit from a long, reliable shelf life.

Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
CI 17200 Colourants

Colourant

A synthetic red colourant used to give haircare products a vibrant hue.

May suit
Those who prefer products with visually appealing colours.

Worth knowing
It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.
CI 42090 Colourants

Colourant

A synthetic blue dye used to give products a vibrant blue colour.

May suit
Those who prefer products with a specific colour or enjoy visually distinctive formulas.

Worth knowing
CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.