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Turn post-keratin frizz into salon-sleek, swishable hair at home
Helps maintain smoother results between keratin treatments
Creamy texture detangles easily without weighing hair down
Leaves hair glossier, softer and easier to style every day
Description
ANSWR Conditioner is a smoothing, frizz-taming conditioner that helps extend the life of keratin treatments. This rich, creamy formula glides through strands to instantly soften, detangle and add glossy shine without heaviness.
Pineapple fruit extract and gentle AHAs help refine the hair surface, while phyto-ceramides from sunflower seed work to support the cuticle so hair feels smoother and more aligned. The result is hair that looks freshly blow-dried for longer, with fewer flyaways and a sleeker finish. Lightly fragranced, it leaves hair smelling fresh and clean after every wash. Ideal for those with frizzy, unruly or keratin-treated hair, it’s perfect for daily or every-other-day use alongside your favourite shampoo.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl AlcoholConditioning agents
Fatty alcohol conditioner
A fatty alcohol that helps soften hair and improve the texture of formulations.
May suit
People looking for smoother, more manageable hair or richer, creamier product textures.
Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Cetyl AlcoholConditioning agents
Emollient and texture enhancer
Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.
May suit
Those looking for conditioning, slip, or richer textures in their haircare products.
Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Stearamidopropyl DimethylamineConditioning agents
Hair conditioning agent
A conditioning agent that helps smooth and soften the hair.
May suit
Those looking for improved slip, manageability and reduced static, especially in dry or textured hair.
Worth knowing
It is often paired with fatty acids to enhance conditioning performance and provide a softer feel. It also helps detangle without weighing hair down.
Cetrimonium ChlorideConditioning agents
Conditioning agent
A conditioning agent that helps smooth and soften the hair while reducing static and tangles.
May suit
People looking for improved manageability, detangling and smoother-feeling hair.
Worth knowing
It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Ananas Sativus (Pineapple) Fruit ExtractBotanical extracts
Botanical extract
A fruit-derived extract used to support scalp and hair conditioning with natural sugars and enzymes.
May suit
People looking for plant-based ingredients that can offer gentle scalp support or lightweight conditioning.
Worth knowing
Pineapple extract is often included for its natural fruit enzymes and moisturising components, which can help enhance product feel and performance.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Tetrasodium Glutamate DiacetateChelating agents
Chelating agent
Helps bind and neutralise metal ions in a formula to support product stability and performance.
May suit
Those using hard water or products prone to mineral build‑up may appreciate its inclusion.
Worth knowing
It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.
A plant-derived extract used to help condition and support the feel of the hair and scalp.
May suit
Those looking for plant-based supporting ingredients or gentle conditioning benefits.
Worth knowing
Sunflower seed extract is often included for its naturally occurring compounds that can help enhance the overall conditioning profile of a formula. It is commonly used alongside other emollients and botanical ingredients.
Decyl GlucosideCleansers / surfactants
Gentle surfactant
A mild, plant-derived surfactant that helps cleanse the hair and scalp.
May suit
People looking for gentle or low-foaming cleansing options.
Worth knowing
It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.
CI 16035Colourants
Synthetic colourant
Adds a red or pink hue to haircare formulations.
May suit
Those interested in products with specific colours or tinted effects.
Worth knowing
This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.
CI 19140Colourants
Colourant
A synthetic yellow colourant used to give products a bright, consistent hue.
May suit
Those interested in the appearance of their haircare products or checking for specific colour additives.
Worth knowing
CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.