Shampoo 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for gentle cleansing or well‑blended lightweight formulations.

It is often used to support the texture and stability of modern mild cleansers. It can also help enhance rinse-off performance without stripping.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

People looking for beachy texture, added volume or a matte finish.

It is commonly used in styling sprays and texturising products to enhance natural wave patterns. Levels used in haircare are chosen to balance texture with a comfortable feel on the hair.

People looking for improved manageability, reduced frizz or enhanced slip during styling.

It forms a light film on the hair, which can support detangling and a smoother feel without heavy build‑up for most hair types.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

People looking for plant-based ingredients that can offer gentle scalp support or lightweight conditioning.

Pineapple extract is often included for its natural fruit enzymes and moisturising components, which can help enhance product feel and performance.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Those interested in products with specific colours or tinted effects.

This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.