Elite REDuce Soothing Relief Serum 45g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for softer, more manageable hair or products with a creamy, stable texture.

It is derived from olive oil and is commonly paired with Sorbitan Olivate to form a gentle, stable emulsifying system. It supports both product texture and hair feel without weighing hair down.

Those wanting gentle, lightweight conditioning in creams, conditioners or styling products.

It is derived from sorbitol and olive oil components and is commonly used to create smooth, stable emulsions. It is valued for its mildness and compatibility with many hair types.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those interested in products that use fermentation-derived preservation systems.

It provides mild antimicrobial activity and is commonly used in modern, gentle preservation blends. Its use does not change how the product performs on the hair.

People who use styling products that benefit from quick drying or a lightweight feel.

Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.

People looking for calming or barrier-supporting ingredients in scalp-focused formulas.

It is often included in blends with botanical extracts to support a comfortable, balanced scalp environment. Its lipid-like structure also offers light conditioning benefits.

Those with a sensitive or easily irritated scalp may appreciate its calming properties.

It is commonly derived from chamomile or produced synthetically with similar benefits. It is widely used in both skincare and haircare for its gentle, comforting profile.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for added smoothness, shine and nourishment in dry or coarse hair.

Palm-derived oils are commonly used in haircare for their emollient properties and ability to support a smooth, manageable feel.

Those looking for formulas that help maintain a balanced, comfortable scalp.

Pyridoxine HCl is often included at low levels to help condition the scalp and support healthy-looking hair growth cycles. It is commonly found in strengthening or scalp-focused treatments.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People interested in antioxidant support or maintaining hair and scalp condition.

Tocotrienols are naturally present in certain plant oils and are valued for their stability and protective properties in cosmetic formulas. They are typically used in small amounts to enhance formula resilience and support hair feel.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those living in hard-water areas or using products designed to maintain formula clarity and effectiveness.

By binding minerals, it can help reduce the impact of hard water on hair feel and product behaviour. It is commonly used in modern, mild formulations.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those looking for enhanced softness, shine, or help reducing dryness and frizz.

It is naturally present in skin and hair lipids and is valued for its silky, non‑greasy feel. In haircare it helps support a smoother, more conditioned finish.