Hydrate+ Daily Moisturiser with Zinc Oxide 60g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for softer, more manageable hair or products with a creamy, stable texture.

It is derived from olive oil and is commonly paired with Sorbitan Olivate to form a gentle, stable emulsifying system. It supports both product texture and hair feel without weighing hair down.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Those wanting gentle, lightweight conditioning in creams, conditioners or styling products.

It is derived from sorbitol and olive oil components and is commonly used to create smooth, stable emulsions. It is valued for its mildness and compatibility with many hair types.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those seeking added nourishment, smoothness or protection for dry or coarse hair.

It is valued for its natural vitamin and fatty acid content, which can support hair softness and shine. It is commonly used alongside other plant oils in conditioning and treatment formulas.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those using products with pigments, mineral ingredients or complex emulsions may appreciate its role in keeping formulas uniform.

It is commonly used to keep mixtures smooth and prevent separation. Its presence helps products maintain consistent texture and performance over time.

People with dry, damaged or sensitised hair and scalp may appreciate its soothing, hydrating benefits.

Beta-glucan is a naturally occurring polysaccharide often derived from oats or fungi and is valued for its calming and hydrating properties. It can also contribute light film-forming benefits that support softness.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those interested in products that use fermentation-derived preservation systems.

It provides mild antimicrobial activity and is commonly used in modern, gentle preservation blends. Its use does not change how the product performs on the hair.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

Those who enjoy naturally derived fragrance components in haircare.

As a plant-derived essential oil, its aroma profile can vary slightly between batches. It is used in small amounts to enhance the overall sensory experience of a formula.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People interested in antioxidant support or maintaining hair and scalp condition.

Tocotrienols are naturally present in certain plant oils and are valued for their stability and protective properties in cosmetic formulas. They are typically used in small amounts to enhance formula resilience and support hair feel.

Those looking for added smoothness, shine and nourishment in dry or coarse hair.

Palm-derived oils are commonly used in haircare for their emollient properties and ability to support a smooth, manageable feel.

Those looking for added softness, shine, or nourishment in dry or coarse hair.

It is commonly used as a lightweight conditioning oil in many haircare formulas. It can also support the spreadability of styling and treatment products.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those looking for gentle, plant-based ingredients in their haircare routine.

It is often included for its soothing and antioxidant properties in cosmetic formulas. As with most botanical extracts, its exact benefits can vary depending on concentration and formulation.

People looking for gentle botanical ingredients that support a comfortable scalp.

It is commonly included in formulations for its calming and antioxidant properties. Botanical extracts can complement other conditioning or soothing agents in a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

People who use styling products that benefit from quick drying or a lightweight feel.

Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.