Emulsion Intense Hydrator 60g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for a silicone-like feel without using traditional silicones.

It is derived from coconut fatty acids and is valued for providing slip and shine without heaviness. It is commonly used in modern formulations for a light, dry-touch finish.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those looking for gentle, plant-based ingredients in their haircare routine.

It is often included for its soothing and antioxidant properties in cosmetic formulas. As with most botanical extracts, its exact benefits can vary depending on concentration and formulation.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those looking for mild cleansing or lightweight conditioning in shampoos, conditioners, and leave‑ins.

It is commonly paired with fatty alcohols to create stable, creamy formulations. It contributes to slip and spreadability without weighing hair down.

Anyone who prefers products that feel smooth and non-greasy on the hair and scalp.

It is commonly used to enhance spreadability and support a light, silky finish in leave-in and rinse-off formulas.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those interested in products that use fermentation-derived preservation systems.

It provides mild antimicrobial activity and is commonly used in modern, gentle preservation blends. Its use does not change how the product performs on the hair.

Those looking for botanical ingredients that support scalp comfort or gentle care.

Neem-derived extracts are commonly included in haircare for their traditional use in promoting scalp balance. Exact benefits can vary based on the concentration and formulation.

Those who enjoy naturally derived citrus scents in their hair products.

As a botanical essential oil, it is often included for its uplifting scent and may also provide light aromatic freshness in formulations. Like many essential oils, it can contain small amounts of naturally occurring fragrance allergens.

Those looking for botanically enriched or gentle-feeling hair and scalp products.

It is often included alongside other neem plant extracts for its supportive antioxidant and scalp-comfort properties. Its effects vary depending on the overall formulation.

Those looking for gentle botanical support for scalp comfort or overall hair conditioning.

It is traditionally used in herbal hair treatments and is included in modern formulations for its calming properties. Its effects depend on the overall product formula and concentration used.

Those who enjoy botanically derived fragrances in their routines.

As an essential oil, it is typically used in low concentrations to provide aroma and a pleasant sensory experience. It may also appear in blends that support a refreshing or invigorating feel.

Those seeking added softness, shine, or nourishment without a heavy feel.

Rice bran oil is rich in fatty acids and antioxidants, which can support a smooth, conditioned hair feel. It is commonly used in both leave‑in and rinse‑off formulas.

Those interested in products formulated to help protect hair from environmental stressors.

It is more commonly used in skincare, but occasionally appears in haircare for its antioxidant benefits. Its presence usually supports formula resilience rather than providing direct hair feel changes.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those interested in products designed to support formula stability or protect sensitive ingredients.

It acts as a spin-trap antioxidant, helping maintain product freshness and performance over time.

People looking for gentle botanical ingredients that support a comfortable scalp.

It is commonly included in formulations for its calming and antioxidant properties. Botanical extracts can complement other conditioning or soothing agents in a formula.

Those interested in botanical ingredients that support scalp comfort or overall hair feel.

Botanical extracts vary naturally in composition, so their specific effects can differ between formulations. They are often included to complement other conditioning or soothing ingredients.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those who enjoy naturally derived citrus fragrances in their haircare routine.

As a citrus essential oil, it is mainly used for its aroma and may also offer a refreshing sensory experience. Like many essential oils, it is used in small amounts within balanced formulas.

Those who enjoy naturally derived citrus fragrances in their hair products.

Like many essential oils, it can also contribute light aromatic or sensory benefits beyond scent. Its natural composition includes common fragrance components, which may be relevant for people monitoring fragrance use.

Those looking for products that include trace minerals for scalp-supportive or conditioning purposes.

Copper gluconate is used in small amounts in cosmetic formulas, often as a supportive mineral component. Its role can vary depending on the product, from conditioning to helping maintain formula stability.

Those looking for botanical ingredients in their haircare routines.

Eggplant fruit extract is often included for its antioxidant content and supportive skin- and hair-conditioning properties. Its benefits vary depending on the type and concentration used in a formula.

Those looking for lightweight hydration or a soothing option for sensitive or dry scalps.

Aloe-derived ingredients are widely used in haircare because they are gentle and work well alongside many other ingredient types.

Those seeking gentle hydration or products designed to leave hair feeling softer and more manageable.

It is a mild ingredient often used to support conditioning or hydrating formulas. It can also contribute to overall product stability.

Those looking for soothing or antioxidant-supporting ingredients in their haircare routine.

Turmeric-derived extracts are commonly included to support scalp comfort and overall hair vitality.

Those looking for calming, conditioning or antioxidant-leaning botanical ingredients in their haircare.

It is commonly included in modern formulations to support scalp comfort and overall hair vitality. As with most botanical extracts, its benefits depend on concentration and formulation.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those looking for botanical or marine-derived ingredients to complement hydrating or soothing haircare routines.

This extract is valued for its naturally occurring minerals, which can contribute to a healthy-feeling scalp environment. It is commonly included in formulations to add a supportive, conditioning boost.

Anyone using products that benefit from extended shelf life and maintained performance.

It helps protect oils and other sensitive ingredients from breaking down when exposed to air and light. It is used in very small amounts to support product consistency.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

Those who enjoy aromatic, clove-like fragrance profiles or who are reviewing products for fragrance allergens.

It is one of the fragrance allergens that must be listed separately on labels when present above certain thresholds. Its presence does not indicate product quality, but may help people who monitor their fragrance exposure.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People who monitor specific fragrance allergens in their haircare may find this information useful.

It occurs naturally in several essential oils and is included in ingredient lists when present above set trace levels. Its presence does not indicate product strength or quality, only transparency for those tracking potential sensitivities.