Eye Genius 7ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those using creams or conditioners that rely on smooth, even textures.

It is widely used in haircare to ensure consistent texture and to help disperse ingredients evenly. It also offers mild surfactant properties that support product spreadability.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those looking to support moisture balance, smoothness and scalp comfort.

It is naturally rich in gamma-linolenic acid (GLA), which gives it a soothing and conditioning profile in hair and scalp products. It is often blended with other oils for enhanced spreadability.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

Those seeking products with gentle preservation systems or formulators using alternative preservative blends.

It is commonly paired with other preservation ingredients to maintain product freshness and stability. It may also contribute a soft, naturally floral aroma to a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

Those looking for invigorating or botanical-based scalp and hair products.

It is commonly included for its aromatic profile and traditional use in scalp massage and cleansing blends. Essential oils are typically used in low concentrations for sensory and supportive benefits.

People interested in antioxidant support or maintaining hair and scalp condition.

Tocotrienols are naturally present in certain plant oils and are valued for their stability and protective properties in cosmetic formulas. They are typically used in small amounts to enhance formula resilience and support hair feel.

Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.

It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.

Those looking for added smoothness, shine and nourishment in dry or coarse hair.

Palm-derived oils are commonly used in haircare for their emollient properties and ability to support a smooth, manageable feel.

Those interested in products with a consistent, uniform texture.

It is part of a group of ethoxylated fatty alcohols commonly used to stabilise formulations. It also provides mild surfactant properties that support product spreadability.

Those who prefer products with a smoother, more uniform feel.

Dextran can also support the performance of other ingredients by helping maintain an even consistency. It is commonly used in both skincare and haircare for its gentle, supportive role in formulations.

Those looking for gentle hydration or scalp comfort.

Aloe extracts are widely used in haircare for their lightweight conditioning and calming feel. The powdered form is simply a concentrated version that is rehydrated during formulation.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for enhanced softness, shine, or help reducing dryness and frizz.

It is naturally present in skin and hair lipids and is valued for its silky, non‑greasy feel. In haircare it helps support a smoother, more conditioned finish.

People in hard‑water areas who want products that rinse cleanly and maintain consistent results.

It supports formula stability and can help prevent mineral build‑up that may affect how products feel or work on the hair.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Formulations that need fragrance retention, odour control or improved delivery of conditioning actives; consumers who want longer-lasting scent or better deposition of actives.

It works by forming inclusion complexes with small, often lipophilic molecules, which can reduce evaporation and mask odours. It is commonly used at low concentrations and is generally well tolerated in rinse-off and leave-on hair products.

Hydroxypropyl Cyclodextrin is a water-soluble, modified cyclic oligosaccharide that traps guest molecules in its hydrophobic cavity, improving solubility and stability of volatile or poorly soluble ingredients. Typical uses include fragrance stabilisation, controlled release of actives, odour reduction and helping deposition of conditioning agents. It is compatible with many formulation types (shampoos, conditioners, styling products and leave-ins). Use levels are usually low (often under a few percent); formulation behaviour depends on degree of substitution and molecular weight. Not classed as a declarable fragrance allergen.

People looking for calming or barrier-supporting ingredients in scalp-focused formulas.

It is often included in blends with botanical extracts to support a comfortable, balanced scalp environment. Its lipid-like structure also offers light conditioning benefits.

People interested in advanced scalp care or formulas that target hair vitality.

Peptides are increasingly used in haircare for their ability to support the scalp environment and complement conditioning routines.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.