Semi Permanent Hair Colour - 70 Raging Red AD70

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

People seeking reduced frizz, improved manageability, and a smoother feel.

It is a quaternary conditioning ingredient often used in conditioners and masks for slip and detangling. It is valued for its ability to help reduce static and improve hair feel without heaviness.

People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.

Useful for dry, coarse or chemically processed hair needing extra softness and moisture retention.

Its PEG modification makes it easier to incorporate into water‑based formulas while still offering lanolin-like conditioning benefits. It also helps improve spreadability and texture in hair products.

Those wanting products that stay fresh and stable over time.

It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

Colourants are used in small amounts purely to give the product its appearance.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.