Alchemic Shampoo Chocolate 280ml

5 (1)

$53.95

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Most Helpful Review

"Kept hair looking freshly brown " - Hannah

Why You’ll love it

Turn faded brunette into deep chocolate gloss in one relaxing wash.

Softly boosts warm brown tones without harsh, permanent colour.

Leaves hair smoother, easy to detangle and touchably soft.

Cosy chocolate scent makes everyday washing feel like a treat.

Ideal between salon visits to keep brunette shades rich and lively.

Description

Davines Alchemic Shampoo Chocolate is a colour-enhancing cleanser that deepens warm brunette tones beautifully.

This rich, cocoa-tinted shampoo gently washes away daily build-up while depositing subtle chocolate pigments on the hair. The creamy, velvety texture lathers softly, coating each strand without feeling heavy or sticky.

Hair is left looking glossier, with browns appearing deeper, richer and less dull. A warm, comforting scent turns your shower into a cosy, spa-like moment.

Perfect for natural or coloured brunettes wanting to refresh tone between salon visits. Use whenever your colour starts to fade or look flat.

Hair feels smoother, easier to comb and more polished, with a soft, touchable finish that looks freshly coloured.

Directions

How To Use Davines Alchemic Shampoo Chocolate

Wet hair thoroughly with warm water.
Apply a small amount of shampoo to scalp and lengths.
Massage gently to create a soft, even lather.
Leave on for 5–8 minutes for stronger colour deposit.
Rinse thoroughly until water runs clear.
Follow with a hydrating conditioner or mask.
Use 1–2 times per week or as needed for tone.

Ingredients

Davines Alchemic Shampoo Chocolate Ingredients

Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Decyl Glucoside, Lauryl Glucoside, Coco-Glucoside, Glyceryl Oleate, PEG-120 Methyl Glucose Dioleate, Polyquaternium-10, Hydrolyzed Milk Protein, Cetrimonium Chloride, Citric Acid, Basic Brown 16, Basic Red 76, Basic Yellow 57, Parfum / Fragrance, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Sodium Benzoate, Potassium Sorbate.

Note: Please refer to bottle for full ingredients.

Sodium Lauroyl Methyl Isethionate Cleansers / surfactants

Gentle cleansing surfactant

A mild, sulphate-free surfactant that helps cleanse hair and scalp while creating a soft, creamy lather.

May suit
People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.

Worth knowing
It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.
Disodium Laureth Sulfosuccinate Cleansers / surfactants

Mild cleansing surfactant

A gentle surfactant that helps cleanse the hair and scalp by lifting away oils and impurities.

May suit
People looking for a milder alternative to traditional sulphate surfactants.

Worth knowing
It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Decyl Glucoside Cleansers / surfactants

Gentle surfactant

A mild, plant-derived surfactant that helps cleanse the hair and scalp.

May suit
People looking for gentle or low-foaming cleansing options.

Worth knowing
It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.
Lauryl Glucoside Cleansers / surfactants

Mild surfactant

A gentle, plant-derived surfactant used to cleanse hair and help products foam.

May suit
Those looking for mild cleansing, including people with sensitive scalps or dry hair.

Worth knowing
It is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.
Coco-Glucoside Cleansers / surfactants

Gentle cleanser

A gentle, plant-derived surfactant used in milder cleansing formulas.

May suit
Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Worth knowing
Common in gentle and sulphate-free shampoos.
Glyceryl Oleate Conditioning agents

Emollient and conditioning agent

Glyceryl Oleate helps soften and smooth hair while supporting a conditioned feel.

May suit
Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

Worth knowing
It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.
PEG-120 Methyl Glucose Dioleate Thickeners and stabilisers

Thickener and mild surfactant

Helps thicken and stabilise formulations while adding mild cleansing action.

May suit
Those using shampoos or washes that benefit from a richer, more stable texture.

Worth knowing
It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Hydrolyzed Milk Protein Proteins and amino acids

Strengthening protein

Hydrolyzed Milk Protein helps reinforce the hair fibre and support smoother, more resilient strands.

May suit
People with hair that feels weak, brittle or lacking in body may appreciate its strengthening effect.

Worth knowing
Hydrolysed proteins are broken down into smaller components so they can more easily interact with the hair surface. They are commonly used in both rinse-off and leave-in formulas to support a conditioned feel.
Cetrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

May suit
People looking for improved manageability, detangling and smoother-feeling hair.

Worth knowing
It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Basic Brown 16 Colourants

Hair colourant

A synthetic dye used to add or adjust colour in hair products.

May suit
People using permanent or semi‑permanent hair colouring products.

Worth knowing
It is one of many colourants used to achieve specific shades, particularly in brunette formulas. Its performance depends on the overall dye system and formulation.
Basic Red 76 Colourants

Hair colourant

A direct dye used to add red tones to hair colour formulations.

May suit
People using semi-permanent or temporary hair colours who want vibrant red shades.

Worth knowing
It deposits colour without requiring oxidation, which can make it useful in gentle or low-commitment colour products.
Basic Yellow 57 Colourants

Hair dye colourant

A synthetic dye used to add yellow tones to hair colour formulas.

May suit
People using semi-permanent or demi-permanent colour products that require bright or warm yellow hues.

Worth knowing
It is commonly used in professional hair colour formulations to help achieve specific shade results. These dyes are typically used in small amounts and are selected for stability and predictable performance.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Benzoic Acid Preservatives

Preservative

Helps protect haircare products by supporting the preservation system and maintaining formula stability.

May suit
Those who want products that remain fresh and effective throughout their shelf life.

Worth knowing
Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.
Dehydroacetic Acid Preservatives

Preservative

Helps keep haircare formulas stable by preventing product spoilage.

May suit
Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

Worth knowing
It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Potassium Sorbate Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone who uses water-based products that benefit from reliable preservation.

Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.