Home Shampoo Colour Care

"This shampoo is great! I dyed my hair deep plum a few weeks ago and was worried about fading, but using this has kept my hair really vibrant. I leave it in for 20 minutes before rinsing it out. Highly recommend." - Melissa

De Lorenzo

Nova Fusion Plum Shampoo 250ml

5 (4)

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$25.42

$29.90

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Why You’ll love it

Turn down brass and dial up cool plum depth in one wash.

Cools unwanted warmth for deeper, richer brunette and dark blonde tones.

Soft, cushioned feel with a smooth, light-reflecting finish.

Easy weekly top-up to keep colour fresh between salon visits.

Description

De Lorenzo Nova Fusion Plum Shampoo is a colour-enhancing cleanser that boosts rich, cool plum tones.

This shampoo gently cleanses while depositing violet and plum pigments to reduce warm, brassy hues. The creamy lather spreads easily through the hair, leaving it feeling clean yet cushioned, not stripped or squeaky.

Hair feels smooth to the touch with a soft, light floral scent that rinses away cleanly. The finish is glossy and refined, helping brunette and dark blonde hair look deeper, cooler, and more polished.

Ideal for coloured, natural, or highlighted hair that drifts too warm or dull between salon visits. Use weekly or as needed to maintain a cool, plum-toned finish that looks fresh and salon-new for longer.

Directions

How To Use De Lorenzo Nova Fusion Plum Shampoo

Wet hair thoroughly with warm water.
Apply a small amount of shampoo and work into a rich lather.
Massage from roots to ends, focusing on areas with brassiness.
Leave on hair for 3–5 minutes, depending on desired intensity.
Rinse thoroughly until water runs clear.
Follow with conditioner and use 1–2 times per week or as needed.

Ingredients

De Lorenzo Nova Fusion Plum Shampoo Ingredients

Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Cocamide MEA, Glycerin, Polyquaternium-10, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Hydrolysed Wheat Protein, Tocopherol (Vitamin E), Panthenol, Citric Acid, Laureth-4, Sodium Chloride, Disodium EDTA, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), CI 60730 (Ext. Violet 2), CI 17200, CI 42090.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Sodium Laureth Sulfate Cleansers / surfactants

Cleanser

Helps cleanse the hair and scalp by removing oil, sweat and product build-up.

May suit
Oily scalps, heavy product users and people who like a strong cleanse.

Worth knowing
May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Glycol Distearate Thickeners and stabilisers

Opacifier and pearlising agent

Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.

May suit
Those who like creamy, luxurious-feeling shampoo or conditioner textures.

Worth knowing
It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Tocopherol Preservatives

Antioxidant

An antioxidant that helps support product stability and can provide conditioning benefits to hair.

May suit
Those wanting added nourishment or antioxidant support in their haircare routine.

Worth knowing
Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Benzyl Alcohol Preservatives

Preservative

Helps preserve formulations and can also act as a solvent or light fragrance component.

May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.

Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.