Nova Fusion Intense Colour Care Shampoo - Ruby Red 200ml

5 (11)

Save 15%

$26.78

$31.50

4 payments of with

- +

Delivery
Click & Collect

In Stock - Free Shipping on orders $49.99 +

Estimated delivery: Mon, Jul 27th - Sat, Aug 1st

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

Artists & Models Oval Styling Brush Gift

FREE Brushworx Oval Styling Brush

Valued at $29.95, free with all orders over $129.

Most Helpful Review

"Love this product, I use it all the time." - jennifer

Why You’ll love it

Turn washed-out red into rich ruby depth in one easy step.

Keeps salon red shades looking bright between appointments.

Creamy lather leaves hair soft, not tangled or squeaky.

Buildable colour tone so you control how bold it looks.

Description

De Lorenzo Nova Fusion Intense Colour Care Shampoo Ruby Red is a colour-boosting cleanser for vivid, ruby tones.

This shampoo gently cleanses while adding a rich, ruby red hue to the hair with every wash. The creamy lather spreads easily from roots to ends, leaving hair feeling clean yet cushioned, never stripped or rough.

It suits natural or coloured medium to dark hair, especially those wanting to refresh red shades between salon visits. Use on damp hair whenever your red starts to look a little flat or faded.

Expect hair that looks brighter, feels smoother and appears more polished after styling. With a light, salon-style scent, it turns a quick shower into a small, feel-good ritual.

Directions

How To Use De Lorenzo Nova Fusion Intense Colour Care Shampoo - Ruby Red

Wet hair thoroughly with warm water.
Apply a small amount of shampoo and work into a lather.
Leave on hair for 3–5 minutes for deeper ruby intensity.
Rinse well until water runs clear.
Use gloves if you wish to avoid staining hands.
Follow with conditioner, focusing on mid-lengths and ends.
Use 1–2 times a week or as colour needs refreshing.

Ingredients

De Lorenzo Nova Fusion Intense Colour Care Shampoo - Ruby Red Ingredients

Aqua (Water), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Coco-Glucoside, Glyceryl Oleate, Cocamide DEA, Cocamide MEA, Acrylates Copolymer, Polyquaternium-10, Glycerin, Benzophenone-4, Citric Acid, Sodium Chloride, Tetrasodium EDTA, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Behentrimonium Methosulfate, Hydrolysed Wheat Protein, Panthenol, Linseed (Linum Usitatissimum) Seed Oil, Boronia Megastigma Leaf Extract, Kakadu Plum (Terminalia Ferdinandiana) Fruit Extract, Quandong (Santalum Acuminatum) Fruit Extract, Davidsonia Pruriens Fruit Extract, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, CI 17200 (Red 33), Parfum (Fragrance).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Coco-Glucoside Cleansers / surfactants

Gentle cleanser

A gentle, plant-derived surfactant used in milder cleansing formulas.

May suit
Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Worth knowing
Common in gentle and sulphate-free shampoos.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Tetrasodium EDTA Chelating agents

Chelating agent

Helps bind metal ions in water to improve product stability and performance.

May suit
Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Worth knowing
Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.
Amodimethicone Silicones

Conditioning silicone

A conditioning silicone that targets rougher areas of the hair to smooth and protect.

May suit
Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Worth knowing
Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.
Cetrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

May suit
People looking for improved manageability, detangling and smoother-feeling hair.

Worth knowing
It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
Trideceth-12 Cleansers / surfactants

Nonionic surfactant and solubiliser

Helps blend oil‑based and water‑based ingredients and provides gentle cleansing action.

May suit
Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

Worth knowing
It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.