Intensive Moisture Cleanser 295ml

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for mild cleansing, including those with dry, fine or colour‑treated hair.

It is known for producing a soft, low‑irritancy lather and is often used in gentler shampoo formulas. It can also support a smoother feel compared with stronger surfactants.

Those looking for frizz control, heat-styling support or a sleeker finish.

It is often used for its long-lasting silky feel without adding heaviness. Many styling and conditioning products rely on this type of silicone for improved manageability.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

Those seeking smoother, more manageable hair or plant-based conditioning ingredients.

Phytosterols can support moisture retention and enhance the feel of hair in conditioning formulas. They are often used alongside oils and other emollients for improved texture.

Those looking for formulas with added slip and a richer feel may appreciate its presence.

It is a naturally occurring fatty acid found in many plant and animal oils and is commonly used to stabilise and thicken cosmetic formulations.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those wanting smoother, more manageable hair without a heavy or greasy feel.

Safflower seed oil is rich in linoleic acid, which can support softness and shine. It is commonly used in both hair and skin formulations due to its light texture.

Those looking for effective yet mild cleansing or even distribution of conditioning ingredients.

It is commonly used to stabilise formulas and improve the texture of shampoos and styling products. Non-ionic surfactants like this tend to be gentle and versatile.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those who enjoy citrus-scented hair products or prefer plant-derived fragrance sources.

As an essential oil, it naturally contains components like limonene that contribute to its scent. Formulators may use it in small amounts to enhance sensory appeal.

Those looking for products with a creamier texture or added softness in conditioning formulas.

Myristic Acid is commonly used in both skincare and haircare to improve texture and support emulsification. It can also contribute mild cleansing properties in some formulations.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Those looking to support softness, manageability or replenishment in dry or textured hair.

Linoleic Acid is naturally found in many plant oils and can help support the hair’s lipid layer. It is often included to enhance conditioning without adding heaviness.

Those who enjoy botanical fragrances in their hair products.

As an essential oil, it may also contribute light conditioning or soothing properties depending on the formulation. Its scent can vary in intensity based on the grade and extraction method.

Those who enjoy naturally derived citrus fragrances in their hair products.

Like many essential oils, it can also contribute light aromatic or sensory benefits beyond scent. Its natural composition includes common fragrance components, which may be relevant for people monitoring fragrance use.

Those who enjoy naturally derived fragrance components in their haircare routine.

Like many essential oils, it is primarily included for its aromatic profile. It may also appear in formulas that highlight botanical or natural fragrance blends.

Those who enjoy naturally derived floral fragrances in their haircare.

As a botanical essential oil, its scent profile can vary slightly from batch to batch. It is commonly used in both skincare and haircare for its pleasant aroma.

Those who enjoy botanical or herbal-scented formulations.

As a plant-derived essential oil, it can also contribute light conditioning or soothing benefits depending on the formula. Its scent profile is the main reason it is included in haircare.

Those looking for botanical ingredients that help refresh the scalp or brighten the feel of haircare formulas.

Lemon fruit extract is commonly included for its natural antioxidant and astringent qualities. It is typically used in small amounts to support a clean, fresh sensory profile.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those who enjoy naturally derived botanical oils or prefer floral-scented formulas.

Rose oils are often used in small amounts to enhance sensory feel and can contribute mild emollient benefits. They are commonly paired with other conditioning ingredients in haircare.

Those looking for products with natural botanical aromas or revitalising scalp-focused formulas.

Ginger root oil is often included in haircare for its warming sensation and fresh, spicy scent. It is typically used at low levels to support a pleasant sensory experience.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for botanical ingredients in their hair or scalp care routines.

It is commonly included in formulations for its traditional association with strengthening and revitalising properties. Its benefits depend on the overall formula rather than the extract alone.

Those looking for botanical ingredients that support scalp comfort or add gentle conditioning benefits.

It is commonly included in formulations to complement other conditioning and calming agents. Its benefits can vary depending on extract concentration and product type.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

Those looking to support hair softness, flexibility or overall nourishment.

It is commonly found in nutrient-rich botanical oils and can support the feel of dry or coarse hair. Formulators use it to enhance conditioning without heaviness.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those interested in how product pH affects hair and scalp feel may find its presence relevant.

It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for frizz control, slip, or a silky finish without heavy build-up.

It is often used in styling products to improve spreadability and create a soft-touch feel. It tends to feel lighter than many traditional silicones.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those who prefer products with a rich, gel-like texture or improved spreadability.

It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.