"I haven't used it yet as I am still using up my other bottle (Hydrating) which is also the same brand (Eleven) Have been using this brand for a while now and really like it can't wait to try Keep my Curl as my hair is curly and can be frizzy too, hope it is just as good if not better." - Helen

ELEVEN

Keep My Curl Shampoo

5 (1)

$8.95

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Delivery
Click & Collect

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

Why You’ll love it

Let your curls stay curls, not a fluffy, flat triangle.

Gently cleans without that squeaky, stripped feeling.

Helps curls look defined, soft, and easier to style.

Fresh, light scent that makes wash day feel cleaner, longer.

Description

ELEVEN Keep My Curl Shampoo is a curl-loving cleanser that gently cleans while keeping curls bouncy.

This moisturising shampoo works by cleansing away build-up without stripping your natural oils, helping curls stay defined and frizz look tamed. Its creamy, low-lather texture feels soft and smooth as you massage it through your scalp.

Hair feels hydrated, lighter, and easier to detangle, with curls that spring back instead of dropping flat. A fresh, salon-clean scent makes wash day feel like a small treat.

Perfect for wavy, curly, and coily hair that feels dry, fluffy, or frizzy, especially if you style with heat or live in humid weather. Use whenever your curls need a gentle reset without losing moisture or shape.

Directions

How To Use ELEVEN Keep My Curl Shampoo

Wet hair thoroughly with warm water
Apply a small amount of shampoo to your palms
Massage gently into scalp and work through lengths
Add a little water to help spread if needed
Rinse well and repeat if hair has heavy build-up
Follow with a curl-friendly conditioner or mask

Ingredients

ELEVEN Keep My Curl Shampoo Ingredients

Aqua (Water), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Chloride, Polyquaternium-7, Panthenol (Pro-Vitamin B5), Hydroxyethylcellulose, Citric Acid, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Sodium Lauroyl Sarcosinate Cleansers / surfactants

Mild surfactant

A gentle cleansing agent that helps lift away oils and impurities.

May suit
People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

Worth knowing
It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Sodium Lauroyl Methyl Isethionate Cleansers / surfactants

Gentle cleansing surfactant

A mild, sulphate-free surfactant that helps cleanse hair and scalp while creating a soft, creamy lather.

May suit
People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.

Worth knowing
It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Polyquaternium-7 Conditioning agents

Conditioning polymer

A conditioning polymer that helps smooth, soften and reduce static in the hair.

May suit
People looking for improved slip, reduced frizz or easier detangling.

Worth knowing
It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Hydroxyethylcellulose Thickeners and stabilisers

Thickener and stabiliser

A polymer that helps thicken and stabilise haircare formulas.

May suit
Those who prefer products with a smooth, uniform texture or need easier application and distribution.

Worth knowing
It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Ethylhexylglycerin Preservatives

Preservative booster

Helps support the preservation system and can provide mild skin-conditioning benefits.

May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.

Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.