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Keune Good Fibes is a versatile fibre paste that allows you to sculpt and shape your hair effortlessly. It provides a natural, movable hold, enabling various styles without stiffness or crunchiness.
Ideal for all hair types, especially shorter hairstyles, this paste is enhanced with Panthenol for extra nourishment and fibres for flexible fixation. It's perfect for crafting tousled textures or defining precise styles. The refreshing Citrus Meadow fragrance adds a pleasant scent to your styling routine.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Ceteareth-30Cleansers / surfactants
Emulsifier / surfactant
Helps blend oil- and water-based ingredients for a smooth, stable formula.
May suit
Those looking for consistent texture and even distribution in haircare products.
Worth knowing
It is commonly used to keep formulations uniform and to support product spreadability. It also helps improve the feel and performance of leave-in and rinse-off products.
Mineral OilOils and butters
Emollient / occlusive
Helps smooth and coat the hair by forming a lightweight protective layer.
May suit
People looking to reduce moisture loss, add slip, or tame frizz.
Worth knowing
Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.
Laureth-2Cleansers / surfactants
Mild surfactant
A gentle surfactant that helps cleanse and emulsify oils and residues.
May suit
Those looking for light, gentle cleansing or improved rinse-off in haircare formulas.
Worth knowing
It is often used alongside other surfactants to adjust foam and improve product texture. It also helps blend oil- and water-based ingredients for consistent formulas.
Synthetic BeeswaxThickeners and stabilisers
Structuring and texturising agent
Helps thicken and structure hair products while adding light hold and smoothness.
May suit
Those looking for styling products with flexible hold or a smoother application.
Worth knowing
It offers similar texture benefits to natural beeswax but with consistent performance and vegan suitability. It is widely used in balms, pomades and creams to improve stability and glide.
Alcohol Denat.Solvents
Solvent
A fast-evaporating solvent that helps dissolve ingredients and improve product dry time.
May suit
People who use styling products that benefit from quick drying or a lightweight feel.
Worth knowing
Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.
VP/VA CopolymerThickeners and stabilisers
Film-forming styling polymer
A film-forming polymer that helps provide hold, texture and style retention.
May suit
People looking for longer-lasting hold or improved definition in styling products.
Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
ParaffinOils and butters
Emollient / moisturising agent
Paraffin is a waxy emollient that helps smooth and protect the hair surface.
May suit
People looking for added slip, shine or moisture retention in styling or conditioning products.
Worth knowing
It forms a lightweight occlusive layer that can help reduce moisture loss from the hair. It is commonly used in many conditioning and styling formulas for softness and manageability.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
SorbitolHumectants
Moisture-binding humectant
Sorbitol helps attract and retain moisture in hair and scalp.
May suit
Those with dry or dehydrated hair types looking for extra moisture retention.
Worth knowing
It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
Magnesium SulfateThickeners and stabilisers
Texturising agent
Helps add texture and enhance curl formation by temporarily increasing hair rigidity.
May suit
People looking for added volume, beachy texture or stronger curl definition.
Worth knowing
It is a simple mineral salt often used in styling sprays to create a firmer, more textured feel. Usage levels vary depending on how much definition or hold is desired.
Dipropylene GlycolHumectants
Humectant
A versatile humectant that helps attract and hold moisture while improving product texture and spreadability.
May suit
Those looking for products that support moisture balance without heaviness.
Worth knowing
It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.
PanthenolConditioning agents
Conditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suit
Most hair types, especially dry or dull hair.
Worth knowing
A versatile, well-tolerated conditioning ingredient.
PEG-90MThickeners and stabilisers
Polymer thickener
A high‑molecular‑weight polymer that helps thicken and stabilise haircare formulas.
May suit
People who prefer products with a smoother, more luxurious texture or improved spreadability.
Worth knowing
It can also form a light film on the hair, supporting product consistency and feel. PEG polymers are widely used in both skincare and haircare for their reliable performance.
Provides a fresh, citrus aroma and can contribute a light conditioning feel.
May suit
Those who enjoy naturally derived citrus scents in haircare.
Worth knowing
Bergamot peel oil is an essential oil commonly used to add a bright, uplifting fragrance to formulations. It may also offer a subtle smoothing effect depending on the blend.
Geranyl AcetateFragrance ingredients
Fragrance component
Used to give haircare products a sweet, floral, slightly fruity scent.
May suit
Those who enjoy fragranced hair products or prefer botanical-style scent profiles.
Worth knowing
It is naturally found in several essential oils and is commonly used in perfumery. Only very small amounts are typically used in haircare products.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalyl AcetateFragrance ingredients
Fragrance component
A fragrance ingredient that adds a soft, floral–citrus note to haircare products.
May suit
Those who enjoy naturally inspired, aromatic formulas.
Worth knowing
It is a naturally occurring component of several essential oils and is often used to create balanced, pleasant scents in formulations. Its presence does not affect the performance of the product on the hair.
TerpineolFragrance ingredients
Fragrance ingredient
Terpineol is a fragrance component that adds a fresh, floral or pine-like note to haircare products.
May suit
Those interested in the fragrance profile of their haircare products.
Worth knowing
It is commonly used in perfumery and can also contribute mild solvent properties within a formula.
Iso E SuperFragrance ingredients
Fragrance ingredient
A synthetic aroma molecule used to add a soft, woody, amber-like scent to formulations.
May suit
Those who enjoy refined, long-lasting fragrance notes in their hair products.
Worth knowing
Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.