So Pure Clarify Shampoo

5 (1)

$49.00

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Most Helpful Review

"Love this product. Great that it’s a refill. " - Tony

Why You’ll love it

Deeply cleanses without stripping natural moisture

Removes dirt, oil, and product build-up

Infused with detoxifying pomegranate for a fresh feel

Colour-safe formulation

Description

Formulated to leave your hair feeling weightless, this shampoo gently purifies the scalp and hair without stripping away essential moisture, making it ideal for regular use.

Enriched with detoxifying pomegranate, Keune So Pure Clarify Shampoo works to remove dirt, excess oil, and product build-up, leaving your hair refreshed and revitalised. The convenient refill pouch helps reduce packaging waste while providing the same gentle yet thorough cleansing action that makes hair light, clean, and manageable.

Keune So Pure Clarify Shampoo Refill offers a sustainable way to enjoy a deep, effective cleanse while reducing plastic waste.

Directions

How To Use Keune So Pure Clarify Shampoo 400ml

Massage into wet hair. Rinse thoroughly. Repeat if you like and follow with your desired Keune So Pure Conditioner.

Ingredients

Keune So Pure Clarify Shampoo 400ml Ingredients

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, PEG-40 Hydrogenated Castor Oil, Parfum (Fragrance), Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Betaine, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Hydroxyethylcellulose, Glyceryl Laurate, Citric Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lactobacillus/Punica Granatum Fruit Ferment Extract, Isopropyl Myristate, Salix Nigra (Willow) Bark Extract, Galactoarabinan, Salvia Hispanica Seed Extract, Trehalose, Xylitol, Camellia Sinensis Leaf Extract, Panthenol, Leuconostoc/Radish Root Ferment Filtrate, Sodium Phosphate, Caprylyl Glycol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Guar Hydroxypropyltrimonium Chloride Conditioning agents

Conditioning polymer

A conditioning polymer that helps smooth hair and improve slip.

May suit
Those looking for softer, easier-to-detangle hair.

Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Coco-Glucoside Cleansers / surfactants

Gentle cleanser

A gentle, plant-derived surfactant used in milder cleansing formulas.

May suit
Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Worth knowing
Common in gentle and sulphate-free shampoos.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Isopropyl Myristate Conditioning agents

Emollient and texture enhancer

Helps soften hair and improve slip by adding light, non-greasy conditioning.

May suit
Those looking for smoother-feeling hair or products that apply and spread easily.

Worth knowing
It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Benzyl Salicylate Fragrance ingredients

Fragrance component

Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.

May suit
Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

Worth knowing
It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
Citronellol Fragrance ingredients

Fragrance component

A fragrance component with a soft floral, rose-like character.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.