Power Paste 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for enhanced styling hold or frizz control.

It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

Those using products with essential oils or oil-based actives that need even distribution.

It is widely used to keep formulations consistent and prevent separation. In haircare, it can also support the even spread of conditioning or fragrance oils.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

Anyone who prefers products with a richer, creamier feel or improved spreadability.

It is often used in conditioners and styling products to enhance texture and keep formulas stable over time. It also helps emulsify oil and water components for an even finish.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in how product pH affects hair and scalp feel may find its presence relevant.

It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

People looking for gentle hold, frizz control or improved styling performance.

This type of copolymer is commonly used in gels, creams and sprays to enhance product stability and hair feel. It is valued for creating flexible rather than stiff hold.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those seeking smoother-feeling hair or richer, more conditioning textures.

It is a solid, stabilised form of castor oil that offers slip and softness without feeling greasy. It is commonly used in both styling products and conditioners.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for firmer hold or richer textures in styling products.

Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.

Those looking to improve the feel of weakened, dry, or chemically treated hair.

Hydrolysed proteins are broken down into smaller fragments so they can more easily interact with the hair surface. They are commonly used in both rinse-off and leave-in formulas.

People looking to improve the feel of weakened, damaged or chemically treated hair.

Vegetable-derived proteins are commonly used because they are lightweight and can help reduce the appearance of breakage. They can be included in both rinse-off and leave-in formulas.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those who enjoy warm, woody fragrance notes in their haircare products.

It is commonly used in fine fragrance and personal care to provide long-lasting scent character. Its presence affects fragrance only, not hair performance.

Those who enjoy aromatic or anise-style fragrance profiles.

It is a common naturally occurring aromatic compound found in essential oils such as anise and fennel. In haircare, it is used for scent rather than performance.

Those who enjoy fragranced hair products or prefer botanical-style scent profiles.

It is naturally found in several essential oils and is commonly used in perfumery. Only very small amounts are typically used in haircare products.

Those who enjoy naturally inspired, aromatic formulas.

It is a naturally occurring component of several essential oils and is often used to create balanced, pleasant scents in formulations. Its presence does not affect the performance of the product on the hair.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Those who enjoy refined, long-lasting fragrance notes in their hair products.

Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.