Flaky Itchy Scalp Shampoo 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer richer lather or products that cleanse efficiently.

It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in lightweight, well-blended formulas that spread easily.

It is commonly used in cosmetic and personal care products to ensure even distribution of actives and fragrance blends. Its mild humectant properties can also contribute to a smooth product texture.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People experiencing flaking, dryness, or an itchy scalp may appreciate this ingredient.

It is commonly used in anti-dandruff shampoos as a gentle alternative to some other scalp actives. It can be paired with soothing or moisturising ingredients for added comfort.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

People using styling or leave-in products that benefit from consistent texture and performance.

Magnesium chloride can also contribute mild humectant properties, helping formulas retain moisture. It is commonly used alongside other salts to adjust product feel and stability.

Those interested in how a product’s preservation system is maintained.

It is commonly paired with other preserving ingredients to help keep formulas consistent over time. Its role is supportive rather than active in terms of preservation.