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Leaves a natural, glossy finish without heaviness.
Description
Pureology Smooth Gloss Shampoo cleanses hair while giving a sleek, polished finish. It helps reduce frizz and enhances natural shine.
This gentle, sulphate-free formula creates a soft, creamy lather that feels light on the scalp. Its smoothing blend helps hair feel silky from root to tip, making styling easier. The fragrance is fresh and subtle, adding a calm moment to your routine. Ideal for coarse, frizz-prone or unruly hair, it works well for daily use or whenever you need extra control. Hair is left smoother, more manageable and with a natural-looking gloss that lasts.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Cocamidopropyl BetaineCleansers / surfactants
Cleanser / foam booster
A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.
May suit
Most hair types, including those wanting a gentler wash.
Worth knowing
Often paired with other surfactants to make a formula feel milder.
Glycol DistearateThickeners and stabilisers
Opacifier and pearlising agent
Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.
May suit
Those who like creamy, luxurious-feeling shampoo or conditioner textures.
Worth knowing
It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
DimethiconeSilicones
Slip and shine agent
Smooths the hair surface, adds slip and shine and helps reduce frizz.
May suit
Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.
Worth knowing
Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.
Polyquaternium-10Conditioning agents
Conditioning agent
A conditioning polymer that smooths the hair surface and helps with detangling and feel.
May suit
Most hair types wanting smoother, easier-to-manage hair.
Worth knowing
Widely used in shampoos and conditioners for slip and softness.
AmodimethiconeSilicones
Conditioning silicone
A conditioning silicone that targets rougher areas of the hair to smooth and protect.
May suit
Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.
Worth knowing
Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.
TocopherolPreservatives
Antioxidant
An antioxidant that helps support product stability and can provide conditioning benefits to hair.
May suit
Those wanting added nourishment or antioxidant support in their haircare routine.
Worth knowing
Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
