by Alfaparf Group - Nutritive Nourishing Shampoo 500ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for light, gentle cleansing or improved rinse-off in haircare formulas.

It is often used alongside other surfactants to adjust foam and improve product texture. It also helps blend oil- and water-based ingredients for consistent formulas.

People looking for smoother-feeling hair or products with a more elegant, conditioning texture.

It is often included to help blend oil‑based and water‑based ingredients and enhance product glide. Its conditioning feel makes it useful in both cleansers and treatments.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those who prefer naturally derived colourants in their products.

It is created by heating sugars and is commonly used for aesthetic product colouring. It does not affect hair performance or texture.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those who enjoy refined, long-lasting fragrance notes in their hair products.

Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.

Hair wanting added body, smoothness or temporary strength.

A common protein in repair and volumising formulas.

Those who enjoy softly scented products with a vanilla aroma.

It is one of the most common aroma components used to create comforting, sweet fragrance profiles in cosmetic formulas. Only very small amounts are typically needed for effect.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.