Deep Conditioning Mask - Step 3 980ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Damaged, chemically treated or fragile hair wanting reinforcement.

Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

Those seeking added smoothness, softness or moisture in dry or coarse hair types.

It creates a protective, buttery coating that can help reduce moisture loss and enhance manageability. Often used in nourishing and restorative treatments.

Hair wanting added body, smoothness or temporary strength.

A common protein in repair and volumising formulas.

People with weakened, chemically treated, or breakage-prone hair may appreciate its reinforcing effect.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair’s surface. They are commonly used alongside conditioners and humectants for a balanced feel.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those using products that need clear, stable formulations such as shampoos, serums or sprays.

It is commonly used in haircare as a non-ionic surfactant that improves product texture and clarity. It also supports even distribution of conditioning or fragrance ingredients.

People looking for smoother, easier-to-comb hair or reduced frizz.

Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who wants products to stay fresh and stable over time.

Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.

Anyone using products that benefit from a long, reliable shelf life.

Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People who prefer products with a smoother, more luxurious texture or improved spreadability.

It can also form a light film on the hair, supporting product consistency and feel. PEG polymers are widely used in both skincare and haircare for their reliable performance.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those interested in the appearance and shade of their haircare products.

It is widely used in personal care and regulated for use in cosmetics. Colourants like this help maintain batch-to-batch visual consistency.

Those interested in products with specific colours or tinted effects.

This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.