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Pure Curly Girl Define Shape/D.Frizz Moisturising Curl Primer

"This product is great for leaving in and letting the curls almost dry then using a defuser to finish off the style. It's a weird consistency but it does work." - Nicole

Pure

Curly Girl Define Shaper/D.Frizz Moisturising Curl Primer 200ml

5 (2)

$39.95

Only 2 remaining in stock!

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Delivery
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Estimated delivery: Wed, Aug 5th - Mon, Aug 10th

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Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

"This product is great for leaving in and letting the curls almost dry then using a defuser to finish off the style. It's a weird consistency but it does work." - Nicole

Why You’ll love it

Wake up frizz, smooth it down, and keep the curl story, not the chaos.

Defines curls without stiffness, so hair still moves naturally.

Helps reduce puffiness, leaving curls tighter, neater, more shaped.

Light, clean finish that feels soft, not sticky or greasy.

Description

Pure Curly Girl Define Shaper/D.Frizz Moisturising Curl Primer is a soft-hold styler that smooths curls effortlessly.

This lightweight primer coats each strand with gentle moisture, helping curls form, define, and stay frizz-controlled without crunch. It works by creating a smooth, hydrated base so your natural curl pattern can fall into place.

The texture feels like a silky cream-gel that glides through damp hair and absorbs quickly, leaving a touchable, flexible finish. Hair feels lightly conditioned, bouncy, and easier to shape with your fingers or a diffuser.

Perfect for wavy to tightly curled hair, it’s ideal before air-drying or heat-styling. Expect softer curls, less puffiness, and a more polished, put-together look that still feels like your own hair.

Directions

How To Use Pure Curly Girl Define Shaper/D.Frizz Moisturising Curl Primer

Work a small amount between palms.
Apply evenly to clean, damp hair from mid-lengths to ends.
Scrunch upwards to encourage curl formation.
Air-dry or diffuse for extra volume and definition.
Use a little on dry hair to tame flyaways and refresh curls.

Ingredients

Pure Curly Girl Define Shaper/D.Frizz Moisturising Curl Primer Ingredients

Aqua (Water), Glycerin, Aloe Barbadensis Leaf Juice, PEG-40 Hydrogenated Castor Oil, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, Hydrolysed Corn Protein, Hydrolysed Soy Protein, Polyquaternium-10, Polyquaternium-11, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance), Limonene, Linalool.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Hydrolysed Wheat Protein Proteins and amino acids

Hair-strengthening protein

A protein derivative that helps reinforce the hair shaft and improve softness and manageability.

May suit
Those seeking added strength, light conditioning, or improved elasticity in their hair.

Worth knowing
It provides a lightweight form of protein that can help support the hair’s structure without heavy build-up. Many formulations use it to enhance overall feel and resilience.
Hydrolyzed Corn Protein Proteins and amino acids

Strengthening protein

A plant-derived protein that helps reinforce the hair shaft and improve its feel and manageability.

May suit
People looking to support strength in fragile, chemically treated or dehydrated hair.

Worth knowing
Hydrolysed proteins are broken down into smaller fragments so they can more easily interact with the hair surface. They are commonly used in both daily care and strengthening treatments.
Hydrolysed Soy Protein Proteins and amino acids

Strengthening protein

A plant-derived protein used to help strengthen and condition the hair.

May suit
People looking to support hair strength, smoothness or manageability, especially in damaged or chemically treated hair.

Worth knowing
Hydrolysed proteins are broken down into smaller components so they can more easily interact with the hair surface. They are commonly used to enhance feel, softness and resilience in many haircare formulas.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Polyquaternium-11 Conditioning agents

Film-forming conditioner

A film-forming polymer that helps smooth, condition and lightly hold the hair.

May suit
People looking for improved manageability, frizz control or soft styling hold.

Worth knowing
It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.
Cetrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

May suit
People looking for improved manageability, detangling and smoother-feeling hair.

Worth knowing
It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
Guar Hydroxypropyltrimonium Chloride Conditioning agents

Conditioning polymer

A conditioning polymer that helps smooth hair and improve slip.

May suit
Those looking for softer, easier-to-detangle hair.

Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Potassium Sorbate Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone who uses water-based products that benefit from reliable preservation.

Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.