Semi Permanent Hair Colour - 121 Jet Black AD121

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Most Helpful Review

"Best black dye." - Chloe

Why You’ll love it

Turn every strand into a deep, mirror-like sheet of jet black.

Covers dull tones with bold, inky-black richness in one go.

Leaves hair feeling soft, not brittle, after colouring at home.

Adds a sleek, glossy finish that makes dark hair look polished.

Description

Adore Semi Permanent Hair Colour 121 Jet Black is a rich, glossy dye that delivers intense depth.

This semi-permanent formula coats each strand with vibrant, jet-black pigment, leaving hair looking bold and freshly tinted. It works without alcohol, ammonia, or peroxide, helping to keep your hair feeling soft rather than stripped.

The creamy texture spreads smoothly through the hair, making it easy to saturate every section. Once rinsed, hair feels silkier with a high-shine, inky finish that catches the light.

Perfect for anyone wanting ultra-dark colour without long-term commitment, root lines, or harsh chemicals. Use it for a full-head transformation, to refresh faded black, or to deepen dark brown hair.

Expect hair that looks darker, feels smoother, and appears more polished with every wash.

Directions

How To Use Adore Semi Permanent Hair Colour - 121 Jet Black

Start with clean, towel-dried, shampooed hair (no conditioner).
Wear gloves and protect clothing and surfaces from staining.
Apply colour generously, section by section, from roots to ends.
Comb through to ensure even saturation and full coverage.
Leave on for 15–30 minutes, depending on desired intensity.
Rinse thoroughly with cool water until the water runs almost clear.
Style as usual; avoid shampooing immediately to help colour last longer.

Ingredients

Adore Semi Permanent Hair Colour - 121 Jet Black Ingredients

Aqua (Water), Cetearyl Alcohol, PEG-40 Castor Oil, Stearalkonium Chloride, Hydrolyzed Collagen, Aloe Barbadensis (Aloe Vera) Leaf Juice, CI 26100 (Red 17), CI 60730 (Ext. Violet 2), CI 42090 (Blue 1), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Stearalkonium Chloride Conditioning agents

Conditioning agent

A quaternary ammonium compound that helps soften, detangle and smooth hair.

May suit
People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

Worth knowing
It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.
Hydrolyzed Collagen Proteins and amino acids

Strengthening protein

A protein derivative that helps support hair strength and improve the feel of damaged strands.

May suit
People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Worth knowing
Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
CI 26100 Colourants

Colourant

A cosmetic colourant, shown on labels by its Colour Index number, that gives the product its colour.

Worth knowing
Colourants are used in small amounts purely to give the product its appearance.
Acid Violet 43 Colourants

Colourant

A synthetic violet dye used to add colour or adjust tones in haircare products.

May suit
People using colour-depositing shampoos, conditioners or masks may find it relevant.

Worth knowing
It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.
CI 42090 Colourants

Colourant

A synthetic blue dye used to give products a vibrant blue colour.

May suit
Those who prefer products with a specific colour or enjoy visually distinctive formulas.

Worth knowing
CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Methylchloroisothiazolinone Preservatives

Preservative

A preservative that helps keep water-based haircare products fresh and stable.

May suit
Those looking for products with robust preservation, particularly in rinse-off formulas.

Worth knowing
It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.
Methylisothiazolinone Preservatives

Preservative

A preservative that helps keep water-based haircare products fresh and stable.

May suit
Those needing products with reliable protection against product spoilage.

Worth knowing
It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.