Semi Permanent Hair Colour - 64 Ruby Red AD64

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$14.95

$16.95

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Most Helpful Review

"Very happy with the product
" - Helen

Why You’ll love it

Turn everyday hair into a deep, luminous ruby that actually feels soft.

Coats strands with rich red tone without harsh ammonia or peroxide.

Leaves hair feeling silky, not straw-like, after colouring at home.

Ruby shine that looks vivid in daylight and cosy indoors.

Description

Adore Semi Permanent Hair Colour 64 Ruby Red is a vibrant, conditioning dye for bold, glossy colour.

This semi-permanent formula coats each strand with rich ruby red tones, leaving hair looking bright and dimensional. The creamy texture glides on smoothly, making it easy to saturate every section without drips.

There’s no harsh chemical smell, so colouring feels more like a pampering treatment than a chore. Hair feels soft and touchable after rinsing, with a shiny, salon-fresh finish that catches the light.

Perfect for anyone wanting to refresh faded red, try a new shade, or boost their natural tone without commitment. Use whenever your colour looks dull and you crave a deeper, ruby warmth.

Enjoy a bolder look that still feels silky, manageable, and lightweight.

Directions

How To Use Adore Semi Permanent Hair Colour - 64 Ruby Red

Start with clean, towel-dried hair.
Wear gloves to avoid staining your hands.
Apply colour evenly from roots to ends, sectioning as needed.
Comb through to ensure every strand is coated.
Leave on for 15–30 minutes, depending on desired intensity.
Rinse with cool water until it runs almost clear.
Dry and style as usual; avoid shampooing immediately for longer-lasting colour.

Ingredients

Adore Semi Permanent Hair Colour - 64 Ruby Red Ingredients

Water (Aqua, Eau), Cetearyl Alcohol, PEG-40 Castor Oil, Aloe Barbadensis Leaf Juice, Propylene Glycol, Cetyl Alcohol, Hydrolyzed Collagen, Hydrolyzed Glycoprotein, Hydrolyzed Vegetable Protein, Panthenol, Sodium PCA, Methylchloroisothiazolinone, Methylisothiazolinone, Disperse Violet 1, HC Blue No. 2, HC Yellow No. 4, Basic Red 51, Fragrance (Parfum).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.