Semi Permanent Hair Colour - 64 Ruby Red AD64

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$14.95

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Most Helpful Review

"Very happy with the product
" - Helen

Why You’ll love it

Turn everyday hair into a deep, luminous ruby that actually feels soft.

Coats strands with rich red tone without harsh ammonia or peroxide.

Leaves hair feeling silky, not straw-like, after colouring at home.

Ruby shine that looks vivid in daylight and cosy indoors.

Description

Adore Semi Permanent Hair Colour 64 Ruby Red is a vibrant, conditioning dye for bold, glossy colour.

This semi-permanent formula coats each strand with rich ruby red tones, leaving hair looking bright and dimensional. The creamy texture glides on smoothly, making it easy to saturate every section without drips.

There’s no harsh chemical smell, so colouring feels more like a pampering treatment than a chore. Hair feels soft and touchable after rinsing, with a shiny, salon-fresh finish that catches the light.

Perfect for anyone wanting to refresh faded red, try a new shade, or boost their natural tone without commitment. Use whenever your colour looks dull and you crave a deeper, ruby warmth.

Enjoy a bolder look that still feels silky, manageable, and lightweight.

Directions

How To Use Adore Semi Permanent Hair Colour - 64 Ruby Red

Start with clean, towel-dried hair.
Wear gloves to avoid staining your hands.
Apply colour evenly from roots to ends, sectioning as needed.
Comb through to ensure every strand is coated.
Leave on for 15–30 minutes, depending on desired intensity.
Rinse with cool water until it runs almost clear.
Dry and style as usual; avoid shampooing immediately for longer-lasting colour.

Ingredients

Adore Semi Permanent Hair Colour - 64 Ruby Red Ingredients

Water (Aqua, Eau), Cetearyl Alcohol, PEG-40 Castor Oil, Aloe Barbadensis Leaf Juice, Propylene Glycol, Cetyl Alcohol, Hydrolyzed Collagen, Hydrolyzed Glycoprotein, Hydrolyzed Vegetable Protein, Panthenol, Sodium PCA, Methylchloroisothiazolinone, Methylisothiazolinone, Disperse Violet 1, HC Blue No. 2, HC Yellow No. 4, Basic Red 51, Fragrance (Parfum).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Hydrolyzed Collagen Proteins and amino acids

Strengthening protein

A protein derivative that helps support hair strength and improve the feel of damaged strands.

May suit
People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Worth knowing
Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.
Hydrolyzed Vegetable Protein Proteins and amino acids

Strengthening protein

Helps reinforce the hair by depositing small protein fragments that can support softness and resilience.

May suit
People looking to improve the feel of weakened, damaged or chemically treated hair.

Worth knowing
Vegetable-derived proteins are commonly used because they are lightweight and can help reduce the appearance of breakage. They can be included in both rinse-off and leave-in formulas.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Sodium PCA Humectants

Moisture-binding humectant

Sodium PCA helps attract and hold moisture in the hair and scalp.

May suit
Those looking to improve hair hydration, softness, or manageability.

Worth knowing
It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.
Methylchloroisothiazolinone Preservatives

Preservative

A preservative that helps keep water-based haircare products fresh and stable.

May suit
Those looking for products with robust preservation, particularly in rinse-off formulas.

Worth knowing
It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.
Methylisothiazolinone Preservatives

Preservative

A preservative that helps keep water-based haircare products fresh and stable.

May suit
Those needing products with reliable protection against product spoilage.

Worth knowing
It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.
Disperse Violet 1 Colourants

Colourant

A synthetic violet colourant used to add or adjust tone in haircare formulations.

May suit
People using toning or colour-depositing products to help balance warm or brassy tones.

Worth knowing
It is commonly used in purple shampoos and conditioners to provide a temporary colour effect. The ingredient deposits lightly on the hair surface and washes out gradually.
Basic Red 51 Colourants

Hair colourant

A synthetic red dye used to add or enhance colour in hair products.

May suit
People using semi-permanent or temporary hair colour products.

Worth knowing
It is commonly used in toners and semi-permanent dyes to achieve vibrant red or warm tones. Its intensity can vary depending on the formula and hair condition.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.