Semi Permanent Hair Colour - 68 Crimson AD68

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$14.95

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Why You’ll love it

Turn every head with a deep crimson that still feels soft and touchable.

Bold red colour without ammonia or peroxide harshness.

Creamy formula glides on for even, streak-free coverage.

Leaves hair looking glossy, feeling smooth, and richly tinted.

Description

Adore Semi Permanent Hair Colour 68 Crimson is a rich, conditioning dye for bold, vivid red tones.

This semi-permanent colour coats each strand with intense crimson, leaving hair looking bright and shiny. The creamy liquid formula spreads easily through the hair, helping you get an even finish from root to tip.

It feels smooth as you apply, with a light salon-style scent that fades after rinsing. Once dry, hair feels soft to the touch, not stiff or sticky.

Perfect for anyone wanting a striking red shade without ammonia or peroxide, and ideal between salon visits or for a fresh new look. Expect a vibrant, head-turning red that gradually fades with each wash rather than harsh regrowth lines.

Directions

How To Use Adore Semi Permanent Hair Colour - 68 Crimson

Shampoo hair and towel-dry until slightly damp.
Wear gloves to avoid staining your hands.
Apply colour evenly from roots to ends, saturating each strand.
Comb through for even coverage.
Leave on for 15–30 minutes, depending on depth of colour desired.
Rinse with cool water until it runs clear; do not shampoo.
Style as usual.

Ingredients

Adore Semi Permanent Hair Colour - 68 Crimson Ingredients

Aqua (Water), Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Glycerin, Propylene Glycol, Aloe Barbadensis Leaf Juice, Panthenol, Hydrolysed Collagen, Oleth-10, Trideceth-12, DMDM Hydantoin, Disodium EDTA, Citric Acid, Parfum (Fragrance), CI 26100 (Red 17), CI 45100 (Red 4).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Stearyl Alcohol Conditioning agents

Emollient and thickener

A fatty alcohol that helps soften the hair and give products a smooth, creamy texture.

May suit
People looking for conditioners or treatments that provide slip, softness and richer textures.

Worth knowing
Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Hydrolyzed Collagen Proteins and amino acids

Strengthening protein

A protein derivative that helps support hair strength and improve the feel of damaged strands.

May suit
People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Worth knowing
Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.
Oleth-10 Cleansers / surfactants

Emulsifier / solubiliser

Helps blend oil‑ and water‑based ingredients and improves product texture.

May suit
Those using shampoos, conditioners or treatments that need smooth, uniform mixing of ingredients.

Worth knowing
It is a nonionic surfactant commonly used to stabilise formulas and aid the dispersal of fragrance or oils in water-based products. It is widely used in both haircare and skincare for its mildness and versatility.
Trideceth-12 Cleansers / surfactants

Nonionic surfactant and solubiliser

Helps blend oil‑based and water‑based ingredients and provides gentle cleansing action.

May suit
Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

Worth knowing
It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.
DMDM Hydantoin Preservatives

Preservative

Helps preserve haircare formulas by preventing microbial growth.

May suit
Those wanting products that stay fresh and stable over time.

Worth knowing
It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
CI 26100 Colourants

Colourant

A cosmetic colourant, shown on labels by its Colour Index number, that gives the product its colour.

Worth knowing
Colourants are used in small amounts purely to give the product its appearance.
CI 15850 Colourants

Colourant

A synthetic pigment used to add red or pink colour to haircare products.

May suit
Those interested in the visual appearance or tint of a product may find this relevant.

Worth knowing
This colourant is widely used in cosmetics to achieve consistent, stable shades. It does not typically affect hair performance or texture.