Semi Permanent Hair Colour - 68 Crimson AD68

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.

Those using shampoos, conditioners or treatments that need smooth, uniform mixing of ingredients.

It is a nonionic surfactant commonly used to stabilise formulas and aid the dispersal of fragrance or oils in water-based products. It is widely used in both haircare and skincare for its mildness and versatility.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Those wanting products that stay fresh and stable over time.

It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Colourants are used in small amounts purely to give the product its appearance.

Those interested in the visual appearance or tint of a product may find this relevant.

This colourant is widely used in cosmetics to achieve consistent, stable shades. It does not typically affect hair performance or texture.