Semi Permanent Hair Colour - 116 Purple Rage AD116

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$14.95

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Most Helpful Review

"Really good." - melissa

Why You’ll love it

Turn everyday hair into a deep, dramatic sweep of electric purple.

Bold purple tone that glows on pre-lightened or lighter hair.

Creamy, easy-to-spread formula helps avoid patchy, uneven colour.

Leaves hair feeling soft with a glossy, light-catching finish.

Description

Adore Semi Permanent Hair Colour 116 Purple Rage is a rich, vibrant dye that adds striking purple depth.

This semi-permanent colour gently coats each strand with bold, luminous pigment, without the harshness of ammonia or peroxide. The creamy liquid texture glides through hair easily, soaking in for even, saturated coverage.

You’ll notice a light, sweet salon-like scent that fades after rinsing, leaving hair soft rather than dry or brittle. Once styled, hair looks glossy with a deep purple sheen that shifts in the light.

Ideal for pre-lightened or naturally light hair, or anyone wanting a dramatic purple boost. Use when you’re ready to refresh faded colour or try a bold, expressive look for a few weeks.

Directions

How To Use Adore Semi Permanent Hair Colour - 116 Purple Rage

Shampoo hair and towel dry until slightly damp
Wear gloves to avoid staining hands and nails
Apply colour evenly from roots to ends, saturating each section
Comb through for even coverage and a smoother finish
Leave on for 15–30 minutes, depending on desired intensity
Rinse with cool water until it runs mostly clear
Style as usual; avoid shampooing for 24 hours for best hold

Ingredients

Adore Semi Permanent Hair Colour - 116 Purple Rage Ingredients

Aqua (Water), Cetearyl Alcohol, Stearalkonium Chloride, Cetyl Alcohol, Aloe Barbadensis Leaf Juice, Hydrolyzed Collagen, PEG-150 Distearate, Glycerin, Propylene Glycol, Diazolidinyl Urea, Methylparaben, Propylparaben, Parfum (Fragrance), Citric Acid, Disodium EDTA, Basic Violet 16, Basic Red 51, Basic Blue 99.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Stearalkonium Chloride Conditioning agents

Conditioning agent

A quaternary ammonium compound that helps soften, detangle and smooth hair.

May suit
People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

Worth knowing
It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Hydrolyzed Collagen Proteins and amino acids

Strengthening protein

A protein derivative that helps support hair strength and improve the feel of damaged strands.

May suit
People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Worth knowing
Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.
PEG-150 Distearate Thickeners and stabilisers

Thickener and stabiliser

A thickening agent that helps stabilise and give texture to haircare formulas.

May suit
Those who prefer products with a smoother, creamier consistency.

Worth knowing
It is often used to create uniform, easy-to-spread formulations and can also contribute mild surfactant properties. It is commonly found in shampoos, conditioners and styling products.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Diazolidinyl Urea Preservatives

Preservative

A preservative used to help keep haircare products stable and free from microbial growth.

May suit
Those who want products with reliable, widely used preservation systems.

Worth knowing
It is commonly used in rinse-off and leave-in formulations to support product longevity. It is included at low levels and is one of several preservative options used in modern formulations.
Methylparaben Preservatives

Preservative

Helps protect haircare products by preventing microbial spoilage.

May suit
Anyone who wants products to stay fresh and stable over time.

Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
Propylparaben Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone using products that benefit from a long, reliable shelf life.

Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Basic Red 51 Colourants

Hair colourant

A synthetic red dye used to add or enhance colour in hair products.

May suit
People using semi-permanent or temporary hair colour products.

Worth knowing
It is commonly used in toners and semi-permanent dyes to achieve vibrant red or warm tones. Its intensity can vary depending on the formula and hair condition.
Basic Blue 99 Colourants

Hair dye colourant

A synthetic blue colourant used to create or adjust shade in hair dyes.

May suit
People using oxidative or direct hair dyes who want specific blue or cool-toned results.

Worth knowing
It is commonly used in professional and consumer hair-colouring formulas to provide stable, predictable colour results. Its performance depends on the overall dye system and hair condition.