Multi-active Toner 250ml

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for lightweight hydration or gentle scalp comfort.

Aloe extracts are widely used for their moisturising and calming properties in both hair and skin products.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those who enjoy naturally derived citrus fragrances in their hair products.

Like many essential oils, it can also contribute light aromatic or sensory benefits beyond scent. Its natural composition includes common fragrance components, which may be relevant for people monitoring fragrance use.

Those who enjoy naturally derived citrus scents in their haircare.

As an essential oil, its scent profile comes from naturally occurring aromatic compounds. It is used at low levels to enhance the sensory experience of a formula.

Those looking to improve hair manageability or support moisture balance.

Glycine is often included as part of amino acid blends used to condition and reinforce the hair fibre. It can also appear in gentle cleansing systems and care-focused formulations.

People looking for gentle conditioning ingredients or formulas designed to support softness without heaviness.

Amino acids like alanine are often included in haircare to complement protein or moisture-focused formulas. They can contribute to a smooth, hydrated feel.

Those seeking lightweight hydration or formulas that help smooth and soften hair.

Amino acids like serine are often included in conditioning or strengthening blends to complement other hair-hydrating ingredients. They can be used in many types of haircare from shampoos to treatments.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

Those with a sensitive or easily irritated scalp.

Derived from liquorice root, it is often used to help calm the scalp and support comfortable product use. It can complement other conditioning or scalp‑care ingredients.

Those looking for gentle, plant-derived ingredients that offer a refreshing feel.

Cucumber extract is commonly included in formulations for its mild, calming properties and fresh sensory profile.

Those looking for calming or conditioning botanicals in their scalp or haircare routine.

Arnica extracts have a long history of use in topical formulations for their comforting feel and are included in haircare mainly for supportive, surface-level benefits.

Those interested in botanical ingredients or products marketed for scalp comfort.

It is commonly included in formulations to support a pleasant scalp feel and enhance overall conditioning blends.

Those looking for gentle botanical ingredients or added softness in haircare.

It is commonly included for its traditional use in soothing and hydrating preparations. Its effects are generally mild and supportive alongside core actives.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for formulas that include amino acids for lightweight conditioning or strengthening benefits.

Amino acids like phenylalanine are often included in haircare to complement other conditioning or repair-focused ingredients.

Those looking for formulas that help reinforce hair structure or support colour-treated or weakened hair.

Amino acids like histidine can complement protein-based routines by helping maintain the hair’s natural building blocks. It is often included in small amounts to support overall formula performance.

Those interested in formulas that include amino acids to help maintain soft, manageable hair.

Amino acids can complement conditioning systems by supporting moisture balance and hair feel. They are often included in small amounts as part of complex ingredient blends.

Those looking to support hair softness or maintain the integrity of damaged or chemically treated hair.

Amino acids like isoleucine can contribute to formulas designed to help maintain the hair’s moisture balance and resilience.

Those looking for formulas that help improve hair manageability or support lightly replenishing treatments.

Amino acids like proline are often included in small amounts to complement conditioning systems and support the hair’s natural protein structure.

Those looking for formulas that help maintain softness and support the hair’s protein structure.

Amino acids are often included in haircare to help improve the feel and manageability of the hair fibre. They can complement other conditioning and strengthening ingredients in a formula.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Those seeking added hydration, improved manageability, or support for dry scalp.

It is a salt of lactic acid often used to enhance moisture retention and support a balanced formula. It can also contribute mild pH-buffering benefits depending on the product.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People looking for improved slip, reduced frizz or better hold in styling products.

It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.

Those looking for formulas that help improve softness or replenish amino acids in chemically treated or dry hair.

It is often included as part of amino acid blends that help maintain the hair’s moisture balance. Its effects are subtle but can contribute to an overall conditioning system.

Those with dry or dehydrated hair seeking improved softness and manageability.

PCA is related to naturally occurring moisturising factors found in skin and hair. It is often used alongside other humectants for balanced hydration.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those seeking added hydration without heaviness, including dry or coarse hair types.

It is derived from glucose and is commonly used for its gentle, non-sticky hydration profile. It can also help improve the feel and spreadability of formulations.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.