Semi Permanent Hair Colour - 71 Intense Red AD71

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Most Helpful Review

"Easy to use and looked wonderful" - Anusha

Why You’ll love it

Turn every head with a deep, ruby-red shine that actually feels soft.

Rich red tones that glow without harsh ammonia or alcohol.

Creamy, easy-to-spread texture for even, streak-free coverage.

Washes out gradually, so no sharp root line or harsh grow-out.

Description

Adore Semi Permanent Hair Colour 71 Intense Red is a vibrant, conditioning dye for bold, luminous colour.

This semi-permanent formula coats each strand with intense ruby-red tones, leaving hair looking glossy rather than flat. It works without ammonia or alcohol, so colour clings to the hair’s surface while helping to minimise dryness.

The creamy texture spreads smoothly from roots to ends, making it easy to saturate every section. Expect a light, sweet salon-style scent that fades after rinsing, and a soft, sleek finish once dry.

Perfect for anyone who wants rich red colour without long-term commitment, root lines or harsh chemicals. Use when you want to refresh faded red, deepen your current shade, or try a bold new look that gradually washes out.

Directions

How To Use Adore Semi Permanent Hair Colour - 71 Intense Red

Shampoo hair and towel-dry until slightly damp.
Wear gloves to avoid staining hands and nails.
Apply colour evenly from roots to ends, section by section.
Comb through to ensure every strand is fully coated.
Leave on for 15–30 minutes, depending on desired intensity.
Rinse thoroughly with cool water until it runs almost clear.
Style as usual; avoid shampooing for 24 hours to help colour set.

Ingredients

Adore Semi Permanent Hair Colour - 71 Intense Red Ingredients

Aqua (Water), Cetearyl Alcohol, Cetyl Alcohol, Stearalkonium Chloride, Hydrolyzed Collagen, Aloe Barbadensis Leaf Juice, Propylene Glycol, Distearyldimonium Chloride, Olea Europaea (Olive) Fruit Oil, PEG-75 Lanolin, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), HC Red No. 3, Basic Red 51, Basic Yellow 57.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Stearalkonium Chloride Conditioning agents

Conditioning agent

A quaternary ammonium compound that helps soften, detangle and smooth hair.

May suit
People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

Worth knowing
It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.
Hydrolyzed Collagen Proteins and amino acids

Strengthening protein

A protein derivative that helps support hair strength and improve the feel of damaged strands.

May suit
People with weakened, chemically treated, or brittle hair looking for a reinforcing ingredient.

Worth knowing
Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. They are commonly used to enhance conditioning performance alongside other moisturising ingredients.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Distearyldimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps soften and smooth the hair.

May suit
Those looking for improved detangling, softness, and reduced frizz.

Worth knowing
It is a common quaternary ammonium compound used in conditioners to enhance hair manageability. It works by coating the hair fibre, helping it feel smoother and easier to comb.
Olea Europaea (Olive) Fruit Oil Oils and butters

Nourishing oil

A plant-derived oil that helps smooth, soften and condition the hair.

May suit
Those looking to add softness, shine or protection to dry or coarse hair.

Worth knowing
It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.
PEG-75 Lanolin Conditioning agents

Moisturising conditioner

A water‑soluble lanolin derivative that helps condition and soften the hair.

May suit
Useful for dry, coarse or chemically processed hair needing extra softness and moisture retention.

Worth knowing
Its PEG modification makes it easier to incorporate into water‑based formulas while still offering lanolin-like conditioning benefits. It also helps improve spreadability and texture in hair products.
Methylchloroisothiazolinone Preservatives

Preservative

A preservative that helps keep water-based haircare products fresh and stable.

May suit
Those looking for products with robust preservation, particularly in rinse-off formulas.

Worth knowing
It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.
Methylisothiazolinone Preservatives

Preservative

A preservative that helps keep water-based haircare products fresh and stable.

May suit
Those needing products with reliable protection against product spoilage.

Worth knowing
It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Basic Red 51 Colourants

Hair colourant

A synthetic red dye used to add or enhance colour in hair products.

May suit
People using semi-permanent or temporary hair colour products.

Worth knowing
It is commonly used in toners and semi-permanent dyes to achieve vibrant red or warm tones. Its intensity can vary depending on the formula and hair condition.
Basic Yellow 57 Colourants

Hair dye colourant

A synthetic dye used to add yellow tones to hair colour formulas.

May suit
People using semi-permanent or demi-permanent colour products that require bright or warm yellow hues.

Worth knowing
It is commonly used in professional hair colour formulations to help achieve specific shade results. These dyes are typically used in small amounts and are selected for stability and predictable performance.