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Right from the start, Hairgum has always been strongly committed to men’s hairstyling with dedicated professional product ranges, especially hairstyling products with its iconic hairstyling wax. It was Hairgum who relaunched “pomade” on the French market in 1989. Today, the little wax box with its iconic airplane is still Hairgum’s signature product. Flagship products: gomina-style pomade, hairstyling balms, hair gels, hairspray and hair & beard dyes. For years now, the brand has been strategically expanding and is now looking to become a key stakeholder in the men grooming market. In 2015, the brand underlined back to its roots with a new design inspired by the brand’s vintage touch, and with a new line of barbershop products: beard soap, beard oil, shaving and after-shave cream, shavette razor, moustache wax....

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